Proton is closing 2025 on a high note, recording a robust 13,451 units sold in November—combining both domestic and export figures. This strong monthly performance lifts the company’s year-to-date (YTD) total to 143,322 units, placing it 3.6% ahead of its 2024 volume despite a shrinking national market. With Malaysia’s Total Industry Volume (TIV) currently contracting by 0.9%, Proton’s ability to maintain positive momentum reinforces its status as the country’s second most popular automotive brand. Current estimates put Proton’s November market share at 18.4%, with a YTD share of 19.7%.
The perennial bestseller, the Proton Saga, once again proved its importance to the brand, contributing 6,931 units in November and lifting its YTD tally to 66,038 units. Despite the transition toward the all-new Saga, the Tanjong Malim plant has maintained steady output to meet strong demand—demand that has already surpassed 30,000 bookings. Proton anticipates an even stronger showing in 2026 as production ramps up further.
The brand’s SUV and sedan portfolio also continued its strong form.
- Proton X50: 2,127 units sold in November, bringing its YTD total to 25,974 units—a 23.5% increase over 2024 and retaining its crown in the B-segment SUV class.
- Proton S70: 1,487 units sold, further solidifying its dominance in the C-segment sedan market with a YTD tally of 15,828 units.
Other key models contributed meaningfully to Proton’s November performance:
- Persona – 1,050 units (YTD 14,214)
- X70 – 471 units (YTD 7,184)
- X90 – 234 units (YTD 2,357)
- Iriz – 241 units (YTD 3,208)
In the EV segment, momentum continues to build following the recent introduction of Malaysia’s first affordable EV, the e.MAS 5. Its debut spurred greater interest in Proton’s electrified lineup, pushing the e.MAS range to a 14.8% month-on-month increase. Leading the charge is the e.MAS 7, which recorded 830 units in November, bringing its total to 7,784 units—cementing its status as the nation’s best-selling EV.
Zhang Qiang, Proton’s Vice President of Sales & Marketing, highlighted that the brand’s recent launches and public showcases—including a preview of its upcoming PHEV—have positioned the company strongly for further growth in 2026. “Our efforts earlier in the year have contributed to our positive performance in 2025, and we are working toward an even bigger volume leap next year,” he said.
A strategic emphasis on overseas markets is beginning to pay off. With the establishment of Proton International Corporation Sdn Bhd (PICSB) and the introduction of the Proton e.MAS 7 abroad—including the brand’s return to Singapore in August—export sales have surged significantly.
In November alone, Proton exported 460 units, raising the YTD export volume to 5,014 units—a substantial 37.3% improvement over 2024 and the brand’s highest export figure since 2022. With the 6,000-unit annual export target now within reach, Proton continues to reinforce its position as Malaysia’s leading automotive exporter.
Zhang added that export growth will remain a central pillar of Proton’s long-term strategy. “We aim to expand into more markets over the coming years, leveraging our advanced Tanjong Malim facilities to support both right-hand-drive and left-hand-drive countries.
