As 2025 draws to a close, Mercedes-Benz Malaysia reflects on a year marked by significant progress, strategic growth, and deepening customer engagement. The luxury automaker strengthened its market leadership by advancing key business pillars, accelerating innovation, and building robust networks and ecosystems designed to support sustainable, long-term growth.
Amanda Zhang, CEO and President of Mercedes-Benz Malaysia, highlighted the brand’s confidence in the year ahead: “The Malaysian automotive industry has experienced dynamic shifts, with electric mobility becoming increasingly popular and accessible. We see opportunities to meet today’s market demands with innovative design, cutting-edge technology, and performance, all built upon a strong and prestigious brand legacy. In 2026, enhancing driving experiences and empowering customers with flexibility and choice remain our key business priorities.”
Mercedes-Benz Malaysia has maintained its commitment to providing customers with a diverse portfolio, ranging from internal combustion engine (ICE) models to plug-in hybrids and fully electric vehicles (BEVs). This strategy ensures the brand remains competitive while meeting customer expectations for both performance and sustainability.
In 2025, the company introduced a total of 11 BEV models, including the all-electric Mercedes-Maybach EQS SUV, which features sustainable materials such as vegetable‑tanned Nappa leather, Econyl® carpets, and recycled metals. Plug-in hybrid models, such as the Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology, offer up to 114 km of all-electric range (WLTP), reflecting Mercedes-Benz’s commitment to eco-conscious luxury.
The brand also enriched its luxury vehicle lineup with notable launches, including:
- Mercedes-Maybach EQS 680 SUV
- Mercedes-Maybach S 580 4MATIC Night Series
- Mercedes-AMG CLA 45 S 4MATIC+ Coupé Final Edition
- Mercedes-AMG CLE 53 4MATIC+ Coupé
- Mercedes-AMG GT 63 4MATIC+ Coupé
- Mercedes-AMG SL 63 S E PERFORMANCE
- Mercedes-Benz C 200 AMG Line
- Mercedes-Benz GLC 200 4MATIC
- Mercedes-Benz GLE 400 e 4MATIC with EQ Hybrid Technology
- Mercedes-Benz S 580 e with EQ Hybrid Technology
- Mercedes-Benz G 580 with EQ Technology
Beyond vehicles, Mercedes-Benz Malaysia has enriched customer experiences through signature events like the G-Class Experience, Mercedes-Benz FashionWeek Kuala Lumpur, AMG Defensive Driving Experience at Sepang International Circuit, and the prestigious MercedesTrophy.
A key pillar of Mercedes-Benz Malaysia’s success lies in its dealer network, which ensures consistent luxury experiences and supports operational excellence. In 2025, the brand celebrated the graduation of 42 globally-certified technicians from its Advanced Modern Apprenticeship (AMA) Programme and recognized 37 retail personnel from Malaysia and Singapore, reflecting a continued investment in world-class talent.
Mercedes-Benz Malaysia also expanded its EV ecosystem, partnering with Charge Point Operators such as Gentari, EV Connection (JomCharge), DC Handal, and chargeEV to provide accessible charging solutions. Co-branding partnerships with locations like Bamboo Hills, Eco Ardence, Hyatt Regency Kuala Lumpur, and Nilai Springs Golf & Country Club further integrate sustainable mobility into premium lifestyle experiences.
Digitalisation has advanced across the customer services ecosystem, with fully paperless workshop operations, enhanced in-car digital services through the Mercedes-Benz In-Car Store, and Mercedes me Collision Care support, delivering efficiency, transparency, and convenience. Collaborative efforts with Malaysia Aviation Group (MAG) have also elevated luxury services for elite clientele, offering exclusive privileges and seamless airport transfers.
Mercedes-Benz Malaysia continues to prioritise corporate citizenship, supporting youth development, education, and sports initiatives, particularly among underprivileged children. The MobileKids road safety education programme, run in partnership with the Nicol David Organisation, equips children with essential road safety skills.
The Grants for Good initiative further demonstrates the brand’s commitment to local communities, providing financial support to NGOs and social enterprises focused on education, environmental protection, and social welfare.
As Mercedes-Benz Malaysia closes 2025, the company’s dedication to innovation, luxury, sustainability, and community impact positions it to shape the future of mobility in Malaysia. With a growing portfolio of vehicles, a robust EV ecosystem, and a customer-centric approach, the brand is set to continue offering unparalleled products and experiences in the year ahead.
