Hyundai Motor Malaysia (HMM) has taken another significant step in strengthening its presence in the country with the signing of a Letter of Intent (LOI) with Edaran Otomobil Nasional Berhad (EON). The renewed collaboration marks the beginning of a strategic effort to expand Hyundai’s retail footprint nationwide, reinforcing the brand’s long-term commitment to Malaysian customers through sustained value, service excellence, and greater accessibility.

Under this new partnership, Hyundai and EON will co-develop two new Hyundai dealerships in key high-growth markets—Klang Valley and Penang. Scheduled to open in the first half of 2026, these new outlets were strategically selected based on strong market demand, rising hybrid vehicle adoption, and increasing customer interest in Hyundai’s diverse portfolio. Both locations are expected to serve as high-potential hubs supporting Hyundai’s continued expansion.

The collaboration aims to enhance customer trust by bringing comprehensive sales, service, and aftersales support closer to major population centres. By strengthening nationwide touchpoints, Hyundai expects to broaden its reach to new customer segments while supporting Malaysia’s transition toward safer, smarter, and more sustainable mobility. Over the coming years, the brand plans to grow its ecosystem through expanded retail coverage and continuous improvements in service standards.

“This collaboration is not just about growth; it’s about building trust and delivering long-term value to Malaysians. We are grateful to EON for joining us on this journey, as their established reputation and nationwide presence make them an invaluable partner. Together, we are combining global innovation with local expertise to enhance accessibility and service excellence across the country,” said Ms. Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.

Echoing this sentiment, EON Berhad Chief Executive Officer Mr. Akkbar Danial said, “This collaboration reflects EON’s continuous pursuit of new opportunities to shape Malaysia’s mobility future. In line with our guiding principle ‘Passion Drives Possibilities’, we look forward to having Hyundai as one of our brands to deliver even greater value to our customers.”

EON’s extensive nationwide network and strong reputation for quality service make it a natural partner for Hyundai’s expansion goals. By combining Hyundai’s global mobility leadership with EON’s operational strength, the partnership aims to deliver a more seamless and trusted customer experience.

For further information, please visit Hyundai Motor Malaysia’s official website at https://www.hyundai.com/my/en.