Great Wall Motor (GWM) Malaysia is celebrating its third year in the country with a heartfelt gesture to drivers nationwide through The Great Wash for Malaysia — a community-focused initiative designed to give back to those who have supported the brand since its Malaysian debut.

Held from 28 to 30 November at Carpark 3, Plaza Arkadia, Desa ParkCity, the event runs daily from 10 a.m. to 10 p.m., offering up to 100 complimentary car washes per day. Every participant also receives a Touch ’n Go RFID tag, complete with on-the-spot installation for added convenience.

The Great Wash for Malaysia isn’t crafted as a flashy spectacle. Instead, it’s a straightforward, sincere activation anchored in gratitude. GWM intentionally kept the experience clean and uncomplicated to reflect the brand’s “user-first” commitment.

“The act of washing a car may seem small, but it carries emotional weight,” shared Mr. Cui Anqi, Managing Director of GWM Malaysia. “It represents care, connection and appreciation — values that mirror our relationship with Malaysian drivers over the past three years.”

According to GWM, the initiative symbolises renewal and readiness for the journey ahead, much like how the brand continues to prepare itself for new milestones in Malaysia.

Enhancing the experience further, Touch ’n Go has joined the initiative as the official event partner, reinforcing both brands’ shared goal of seamless and convenient mobility.

“Our collaboration with Touch ’n Go brings greater value and practicality for event-goers,” said En. Roslan Abdullah, Chief Operating Officer of GWM Malaysia.

Touch ’n Go CEO Mr. Praba Sangarajoo echoed this sentiment, adding, “We’re proud to celebrate GWM’s third anniversary and to play a role in shaping a more seamless mobility experience for Malaysians.”

The Great Wash for Malaysia ties closely to GWM’s global philosophy: All Scenarios · All Powertrains · All Users. True to this, the event welcomes all Malaysian drivers, regardless of vehicle brand, emphasising inclusivity and community connection.

From families heading out for the weekend to commuters navigating the daily grind, GWM aims to offer small but meaningful acts of care that enrich every mobility experience.

Since arriving in Malaysia in 2022, GWM has steadily broadened its presence. The brand now offers a diverse line-up — including the HAVAL H6 HEV, TANK 300, TANK 500, ORA 07 and ORA Good Cat — showcasing solutions across hybrid, off-road and electric mobility.

“Our three-year milestone reflects the trust Malaysians have placed in us,” said Mr. Cui. “We are more committed than ever to delivering experiences shaped around Malaysian lifestyles.”

Looking beyond its anniversary, GWM is already gearing up for what comes next. The upcoming Hi4 intelligent hybrid system, set to feature in future models such as the WEY G9, signals the brand’s continued push into cutting-edge technology and user-centric innovation.

“As every wash prepares a car for its next trip, this initiative marks our fresh start towards an exciting new phase,” said En. Roslan. “We’re ready to bring Malaysians even more innovation, care and meaningful engagement.”