Movement has always been part of everyday life in Malaysia, from morning walks to weekend badminton sessions at neighbourhood halls. This year, UMW Toyota Motor (UMWT) is taking that spirit even further with the Toyota x Astro Audio All-Stars Pickleball Invitational 2025, an event designed to bring activity, connection, and joy directly to Malaysians, wherever they are.
Scheduled across Johor Bahru, Penang, and Petaling Jaya from 22 November to 7 December 2025, the invitational transforms Malaysia’s fastest-growing sport into a vibrant community platform. Families, casual players, and popular Astro personalities come together with one goal: to move, engage, and share the enjoyment of being part of a local community. Each venue, from the energetic D’Pickle Zone to the cozy G.O.A.T Pickle Club and the urban-cool Factory 19, offers a unique experience that feels familiar, welcoming, and truly local.
“Pickleball is gaining momentum worldwide, and Malaysia has the chance to grow alongside this trend. The sport brings people together through simple movement and shared play, which is why we are investing in its future today. We want Malaysians to be part of this global movement, not just watch from the sidelines,” said Datuk Ravindran K., President of UMW Toyota Motor.
UMWT sees pickleball as more than just a sport. It embodies the essence of Toyota’s human-centred brand philosophy, TO YOU, which focuses on mobility designed around people, their lifestyles, and everyday moments. By taking pickleball to local communities, Toyota turns its brand promise into tangible experiences—making movement easy, participation natural, and community bonds stronger. Mobility, in this sense, extends beyond vehicles to include meaningful shared experiences.
Pickleball’s simplicity makes it ideal for inclusivity. Minimal equipment and an easy-to-learn format allow people of all ages and abilities to join in. This reflects Toyota’s belief that accessible movement opens doors for more participation and more opportunities for communities to thrive.
Over three weekends, the invitational will feature men’s, women’s, mixed, and junior doubles categories, with RM180,000 in total prizes up for grabs. Yet the event is about more than competition—it’s a platform for families to bond, young players to develop skills, and communities to embrace a healthy, joyful activity together.
Partnering with Astro, the invitational reaches Malaysians through familiar voices across eight radio stations, from youth-focused hits to nostalgic classics, spanning English, Tamil, and Chinese communities. This collaboration ensures the excitement of pickleball resonates across the nation, delivering Toyota’s message TO YOU in a voice Malaysians know and trust.
For UMWT, “Mobility for All” is more than a slogan—it’s a commitment to creating experiences that uplift people, communities, and lifestyles. With this invitational, Toyota also brings its “Best in Town” promise to local neighborhoods, inspiring active participation, fostering togetherness, and celebrating shared moments of joy.
Ultimately, the Toyota x Astro Audio All-Stars Pickleball Invitational shows that mobility isn’t just about reaching destinations—it’s about enjoying meaningful experiences along the way: the laughter of a shared rally, the excitement of learning something new, and the bonds that form when communities come together. Through initiatives like this, UMW Toyota continues to make movement confident, joyful, and inclusive—truly TO YOU, in the heart of Malaysian life.
More details about the event are available at: Toyota Pickleball Invitational
