Proton marking the most significant evolution of the country’s iconic automotive nameplate since its debut in 1985. The launch, themed “Four Esteemed Decades, a Future Without Limits,” celebrates not just a new model, but a symbol of Malaysia’s industrial progress and national pride.

The historic event was officiated by Yang Berhormat Mulia Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI), at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur. The ceremony was attended by national leaders, industry partners, and thousands of invited guests.

The All-New Saga is built on Proton’s Advanced Modular Architecture (AMA), a globally compliant platform fully developed and owned by Proton. This milestone demonstrates Malaysia’s growing engineering capabilities and opens the door for greater collaboration within the Geely Group ecosystem, positioning Malaysia as a potential regional hub for automotive development.

Since partnering with Geely in 2017, Proton has transformed into a globally connected brand with models like the X70, X50, S70, and X90 redefining design and performance standards. The All-New Saga continues this evolution, combining world-class technology with a design rooted in local pride, reinforcing Proton’s mission of creating vehicles “Made for Malaysians, Engineered for the World.”

Supported by Proton’s Operational Excellence programme and the country’s largest network of 164 3S and 4S outlets, owners can expect superior sales and service experiences nationwide.

Carrying the tagline “Intelligence That Thrills,” the All-New Saga integrates the I.C.O.N. philosophy: Impressive Performance, Comprehensive Safety, Optimised Intelligence, and Next-Gen Styling.

  • Impressive Performance: The All-New Saga is powered by Proton’s new i-GT 1.5 engine paired with a Continuously Variable Transmission (CVT), delivering smooth power and fuel efficiency of 4.9L/100 km. Its Electric Power Steering (EPS) system and signature Ride and Handling ensure stability, comfort, and precision on all road conditions.
  • Comprehensive Safety: The vehicle features six SRS airbags, nine Advanced Driver Assistance System (ADAS) functions, and Proton’s Reinforced Safety Structure (RESS) with high-performance steel components, ensuring optimal protection for occupants.
  • Optimised Intelligence: A 16-inch integrated dual screen supports wireless Apple CarPlay and Android Auto, while smart convenience features such as auto headlamps, Follow-Me-Home lighting, and headlamp leveling enhance everyday usability.
  • Next-Gen Style: The Saga’s refreshed design includes a Sulaman Songket-inspired front grille, Full LED projector headlamps, and a Full LED rear tail light bar. The interior reflects modern sophistication while celebrating Malaysian heritage.

The All-New Saga is offered in three variants—Standard, Executive, and Premium—and five striking colors: Marine Blue, Space Grey, Ruby Red, Armour Silver, and Snow White. Every purchase comes with a 5-year/150,000 km warranty and three complimentary labour services under the Pro-Warranty programme.

Proton also introduced a Launch Package, offering options like Pro-Trade-in and Pro-Xchange, along with financing rates starting from 2.6% for vehicles registered until 31 December 2025. The Proton Insurance Programme, Pro-Shield, provides comprehensive protection, including flood relief coverage and personal accident benefits.

To enhance service, Proton now offers Fast Service, 1-Day Service Delivery, and relief cars for extended repairs, ensuring minimal inconvenience for owners.

The All-New Saga has already secured over 20,000 bookings, highlighting the enthusiasm and confidence of Malaysian buyers in the model’s enhanced performance, safety, connectivity, and styling.

The All-New Saga is priced as follows (after rebates):

Peninsular Malaysia:

  • Standard: RM37,990
  • Executive: RM39,990
  • Premium: RM45,990

East Malaysia:

  • Executive: RM43,990
  • Premium: RM48,990–RM50,990

The All-New Saga reaffirms Proton’s status as a symbol of Malaysian pride and a benchmark in the nation’s automotive industry. With its modern engineering, intelligent features, and unmistakable design, the Saga continues to set new standards while celebrating four decades of heritage.

For bookings and more information, customers can visit any Proton authorised outlet nationwide and follow Proton Cars Official on social media for updates.