Kia Corporation (Kia) is set to mark a new chapter in its Malaysian journey as it concludes its four-year strategic partnership with Bermaz Auto Berhad (Bermaz). Previously, Bermaz, through its subsidiary Dinamikjaya Motors Sdn Bhd, handled the distribution of new and pre-owned Kia vehicles and spare parts across Malaysia. With the formal handover, Kia is now poised to take full control of its operations in the country.

The transition to a direct principal-led model will officially take effect on 1 January 2026. This strategic move empowers Kia to oversee every aspect of its brand presence in Malaysia—including marketing, sales, dealer operations, customer experience, and staff training—reinforcing its commitment to innovation and customer satisfaction. Kia Asia Pacific President and CEO Ki Seok Ahn emphasized, “Aligned with our ‘Movement That Inspires’ vision, we are dedicated to creating new experiences and advancing sustainable mobility while supporting Malaysia’s economic and automotive growth.”

The change is expected to bring a range of benefits to Malaysian consumers and automotive enthusiasts alike. Kia plans to enhance its dealer network, invest in aftersales services, and introduce exciting new models. Leading this new chapter will be Hyung Ho Kim as President and CEO of Kia Sales Malaysia Sdn Bhd, alongside Emily Lek as Managing Director.

Customers can expect uninterrupted support during the transition. Existing service bookings made before 30 November 2025 will proceed as scheduled. New vehicle bookings will be briefly paused from 1 to 31 December 2025 to accommodate the operational shift, with bookings reopening in January 2026. Kia has assured fans that its commitment to quality service and customer satisfaction remains unwavering throughout the transition.

Expressing gratitude to Bermaz, Hyung Ho Kim stated, “We thank the Bermaz Group for their dedication over the past four years and for facilitating a smooth handover. The move to a principal-led model is timely as the market seeks fresh experiences and value from automotive brands. We look forward to delivering an ownership experience that reflects why a Kia is designed to meet the lifestyle needs of our fans.”

To reconnect with the Malaysian market, Kia will launch a new brand campaign addressing the question, “Why a Kia?” (“Kenapa Pilih Kia?”), aiming to inspire confidence and curiosity among current and prospective customers.

For sales, service inquiries, or 24-hour roadside assistance, customers can contact Kia Malaysia’s Customer Support at 1300 88 0133 or via email at customersupport@kia-my.com