Malaysians have once again demonstrated their unwavering love for the nation’s most iconic sedan, as the All-New Proton Saga achieves an astonishing milestone of 10,000 bookings within just five days of its tentative price announcement on 10 November 2025. This remarkable demand equates to an average of 2,000 bookings per day—or one new booking every 43 seconds—highlighting the public’s confidence in Proton’s latest evolution of its beloved model.
Built on Proton’s new Advanced Modular Architecture (AMA), the All-New Saga showcases the brand’s commitment to Malaysian-led design, engineering, and innovation. With full ownership of its intellectual property and a bold approach to intelligent mobility, the sedan reflects how Malaysian automotive engineering has matured from a symbol of national pride to a contender on the global stage.
The new i-GT 1.5L engine, paired with a fuel-efficient Continuously Variable Transmission (CVT), offers smooth and reliable performance for everyday driving. Safety is elevated with nine Advanced Driver Assistance Systems (ADAS) and six airbags, ensuring comprehensive protection for all occupants. Inside, the 16-inch Integrated Dual Screen with wireless Apple CarPlay and Android Auto highlights Proton’s dedication to connected mobility, while the refreshed design—featuring Sulaman Songket-inspired accents—celebrates Malaysia’s rich cultural heritage.
Despite these upgrades, the All-New Saga remains affordable, with an indicative price range of RM40,000 to RM50,000, offering a winning combination of performance, technology, safety, and value.
To celebrate the overwhelming response, Proton has launched IKONIK TOGETHER-GATHER, a series of community events combining food, music, and lifestyle experiences with opportunities to view the All-New Saga in person. The initiative has already visited Tapak Urban Street Dining, KLCC and Tebing, Bandar Dato’ Onn, Johor, and will continue at Tapak Gravitas Jalan Baru, Penang, and CarBoot Sale Taman Kerang, Kuantan from 21 to 23 November.
With half of the early booking slots already filled, Proton is inviting the next 10,000 customers to secure the All-New Saga and enjoy exclusive offers, including:
- 1-year free service or 20,000 km, whichever comes first (inclusive of labor and service parts)
- Limited Edition All-New Saga Touch ‘n Go Card
These offers apply to bookings made before the official launch, with complete vehicle registration by 31 December 2025.
The All-New Saga continues to embody the spirit of Malaysia—designed by Malaysians, for Malaysians, and ready to take its place on the global stage. With its unprecedented early demand, the latest chapter in the Saga’s legacy clearly resonates with drivers nationwide, inspiring pride, connection, and confidence in the country’s automotive future.
For more information or to book the All-New Saga, visit any Proton authorized outlet nationwide or follow Proton Cars Official on social media for updates, promotions, and events.
