Proton has unveiled the All-New Saga in an exclusive media preview, signaling a new era for the national automaker. This latest iteration of the beloved sedan marks a pivotal milestone — the first Proton model to be fully designed, engineered, and validated by Malaysian talent since the strategic partnership between DRB-HICOM and Geely began in 2017. With technical collaboration from Geely, the new Saga stands as a proud showcase of Malaysia’s growing automotive innovation and engineering independence.
At the heart of this transformation lies Proton’s Advanced Modular Architecture (AMA) — a newly developed, scalable platform that meets global standards for safety, performance, and emissions. The AMA not only enhances the Saga’s engineering capabilities but also enables seamless integration of intelligent systems. With full ownership of the platform’s Intellectual Property Rights (IPR), Proton has opened doors to future collaborations within the Geely ecosystem, potentially positioning Malaysia as a regional engineering hub for next-generation vehicle development.
Under the tagline “Intelligence That Thrills,” the All-New Saga blends style, intelligence, and driving confidence. It debuts with 35 all-new features, raising the benchmark for Malaysia’s A-segment sedans. Zhang Qiang, Deputy Chief Executive Officer of Proton Edar, emphasized that the new model “represents much more than the next chapter in our sedan legacy — it’s the culmination of years of Malaysian engineering excellence backed by global collaboration.”
The Essence of I.C.O.N. – The Saga Reimagined
I – Impressive Performance
Powering the All-New Saga is the new i-GT 1.5-litre engine, paired with a Continuously Variable Transmission (CVT) for smooth and efficient delivery. The car achieves a commendable fuel consumption rate of 4.9L/100 km under the Malaysia Driving Cycle (MDC). Enhanced with Electric Power Steering (EPS) and Proton’s renowned ride and handling, the Saga maintains the perfect balance between comfort and control — a trait that has long defined the brand.
C – Comprehensive Safety
Safety takes center stage with the inclusion of Level 1 Advanced Driver Assistance System (ADAS) featuring nine intelligent safety functions. Among them are Autonomous Emergency Braking (AEB), Rear Collision Warning (RCW), Forward Collision Warning (FCW), and Lane Departure Warning (LDW), to name a few. The system works alongside six airbags and the Proton Reinforced Safety Structure (RESS) with Hot Press Forming (HPF) technology, ensuring superior rigidity and occupant protection.
O – Optimised Intelligence
Inside, the Saga introduces a new 16-inch Integrated Dual Screen, combining the digital instrument cluster with an infotainment display compatible with wireless Apple CarPlay® and Android Auto™. Smart convenience features such as auto headlamps, Follow-Me-Home lighting, and headlamp levelling further enhance everyday usability, reflecting Proton’s commitment to user-focused innovation.
N – Next-Gen Style
The All-New Saga’s refreshed exterior projects a modern, confident look. A Full LED Projector Headlamp with Daytime Running Lights, a Full LED Rear Taillight Bar, and a distinctive front grille featuring the “Sulaman Songket” motif add an unmistakably Malaysian identity. Inside, a contemporary cabin design and two-tone 15-inch alloy wheels complete the car’s stylish appeal.
Zhang Qiang summed it up best: “This model represents how far Proton has advanced — from a national carmaker to a forward-looking global brand. It’s a car created by Malaysians, for Malaysians, and now ready to showcase our engineering capability to the world.”
As the official launch approaches, Proton is set to roll out a nationwide promotional campaign featuring media collaborations, digital content, and live events that celebrate the Saga’s rebirth — a true symbol of Malaysia’s automotive progress.
For more information or to register your interest, visit Proton’s official website and follow @ProtonCarsOfficial on social media for the latest updates and exclusive previews.
