Samsung Electronics Co., Ltd. has announced an expansion of its collaboration with Toyota Motor, further integrating Samsung’s advanced Smart Signage solutions into more Toyota dealerships worldwide. The move builds on the success of a large-scale digital transformation that saw over 1,250 Toyota outlets across 40 countries in Europe upgraded with Samsung’s display technologies earlier in 2025.
With modern car buyers often moving between online research and in-person visits, both companies are aiming to create a more fluid and interactive experience. By transforming traditional dealerships into digitally connected spaces, Toyota can better engage customers at every stage of the car-buying process.
“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” said Hoon Chung, Executive Vice President and Head of Enterprise Business team, Visual Display Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide.”
So far, Samsung has installed around 23,000 Smart Signage displays across Toyota dealerships in Europe, the Middle East, and the Commonwealth of Independent States (CIS). This represents one of Samsung’s most extensive signage deployments to date.
Key dealership areas such as reception counters, consultation booths, vehicle display zones, and customer lounges now feature Samsung’s QMC Series displays — a 4K UHD lineup ranging from 43 to 98 inches. These displays offer a non-glare surface, slim bezels for seamless use in any orientation, and carry EPEAT Silver certification for sustainability.
Customers visiting Toyota’s digital dealerships can interact directly with these displays to explore car models, compare specifications, and even configure their preferred vehicle in real time. By enabling visitors to access detailed product information independently, sales staff can devote more time to delivering tailored, customer-focused experiences.
Supporting these displays is Samsung’s MagicINFO™, an enterprise-level remote device management solution. With MagicINFO, Toyota’s teams can oversee the performance of dealership displays across entire regions, ensuring smooth operation, timely updates, and reduced downtime.
The system is secured with ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications from the British Standards Institution (BSI), affirming its strong commitment to data protection and privacy.
“Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey,” said Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “The ability to remotely manage our displays in real time has significantly boosted customer engagement across our digital dealerships.”
The partnership comes as digital signage adoption accelerates globally. Research firm Omdia projects the market to grow to $12.6 billion by 2029. Samsung, already the world’s top commercial display provider for 17 years in a row, strengthened its leadership in Q2 2025 with a record 38.8% global market share by volume.
With this expanded partnership, Samsung and Toyota are redefining what the modern dealership looks like — transforming static showrooms into dynamic, interactive hubs that bridge the gap between online research and the in-person car-buying experience.
