Proton New Energy Technology Sdn Bhd (PRO-NET) has officially opened bookings for the highly anticipated Proton e.MAS 5, Malaysia’s most affordable electric vehicle (EV). The announcement followed a high-profile livestream event held on 4 October 2025, which drew an impressive 572,725 viewers nationwide.

Hosted by popular personalities Boss James and Norreen Iman, the livestream captivated audiences with live product demonstrations, expert discussions, and insights from PRO-NET executives including Mr. Zhang Qiang, Chief Executive Officer, and Pn. Salawati binti Mohd Yusoff, Chief Brand Officer. Viewers across Proton e.MAS’ official social channels and influencer platforms tuned in to witness the debut of what is set to become Malaysia’s most accessible step into the world of electric mobility.

The highlight of the event was the long-awaited price reveal — the Proton e.MAS 5 will be priced between RM60,000 and RM80,000, making it the most affordable EV in Malaysia. Designed to meet the needs of modern Malaysians, it combines style, practicality, and sustainability in a compact package that supports everyday mobility.

For a limited time, customers can book the e.MAS 5 for just RM99 and enjoy exclusive early bird perks — a limited-edition Proton e.MAS Touch ‘n Go NFC Card preloaded with RM100, along with an additional RM500 rebate on the booking fee.

According to Mr. Zhang Qiang, “With its sleek design, rear-wheel drive dynamics, and a practical range of up to 325 km, the Proton e.MAS 5 is made for Malaysians who want a car that fits easily into their daily lives. It’s stylish, practical, and sustainable — and we can’t wait for more people to start their journey towards a greener future with us.”

Compact yet feature-packed, the e.MAS 5 offers smart connectivity through Proton’s ATLAS OS, convenient home charging options, and real-time access to charging networks via PRO-NET’s integrated live charging map. Its efficient setup and affordable pricing make it ideal for young professionals, small families, or couples exploring EV ownership for the first time.

The e.MAS 5 punches above its weight with an impressive list of 20 class-leading features. These include a crystal gear selector, rear multi-link suspension, fast DC charging, and dual-language voice commands in both English and Malay. Advanced safety and comfort technologies like ADAS, 360-degree cameras, LED headlamps, and seamless Apple CarPlay and Android Auto integration further enhance the driving experience.

Malaysians can now book the Proton e.MAS 5 online through the official Proton e.MAS website or at any of the 42 Proton e.MAS dealerships nationwide. With a low booking fee and attractive early bird incentives, the e.MAS 5 makes switching to electric mobility more accessible than ever.

For more details, visit Proton e.MAS official website or follow Proton e.MAS on Facebook (Proton e.MAS Cars) and Instagram (@protonemasofficial) for the latest updates.