Jaya Johan Sdn Bhd has reached a historic milestone by becoming the first in the nation to open a Proton Sales City Centre — a next-generation brand experience hub designed to redefine the way customers connect with Proton.

Unlike traditional 1S outlets, the Proton Sales City Centre offers a holistic brand experience that blends innovation, lifestyle, and heritage. Visitors can explore Proton’s full range of vehicles, from its latest models to future concepts, while immersing themselves in the story of Proton’s evolution as a modern, global automotive manufacturer.

According to Mr. Eric Moo, Group CEO of Atiara Johan, the centre was built around a customer-first philosophy, designed to provide a warm, modern, and professional environment for all visitors. “The Proton Sales City Centre is the first stop to experience Proton’s newest vehicles and future innovations. Visitors can enjoy a cuppa while exploring the brand in an engaging walkthrough, as well as take advantage of exclusive launch promotions, trade-in support, and financing options. More than just a showroom, these brand centres connect customers with Proton’s journey and aspirations,” he shared.

The achievement underscores Jaya Johan’s reputation as one of Proton’s leading dealers. Its Proton 3S Centre has consistently ranked among the nation’s top performers in both sales and aftersales, and has proudly earned Proton’s prestigious 5-Star Dealership recognition.

Customers purchasing vehicles from the Proton Sales City Centre can also enjoy seamless aftersales support through Jaya Johan’s nearby 3S facility, ensuring a complete ownership experience backed by state-of-the-art diagnostic tools, advanced service equipment, and a highly trained technical team.

“We welcome customers near and far to experience this new brand centre. Every vehicle purchased here will be fully supported by our 3S centre, conveniently located just a short distance away,” added Mr. Moo.

Located at D-1-1, Pusat Perdagangan Bandar, Persiaran Jalil 2, Bukit Jalil, Kuala Lumpur, the Proton Sales City Centre is open daily from 10am to 9pm. For inquiries or updates, customers may contact 010-9097239 or visit the centre to experience the future of Proton retail.