iCAUR Malaysia has officially opened iCAUR Damansara, its flagship dealership in the heart of Kuala Lumpur. Owned and operated by Carramax Luxe Sdn. Bhd., the new 40,000-square-foot facility is designed to deliver a customer-first electric-vehicle ownership experience that combines convenience, entertainment and comprehensive after-sales care.

Sitting strategically at Lot 2814, Jalan Damansara, Kampung Sungai Penchala, the centre brings together a spacious showroom that can display up to eight vehicles, a dedicated delivery bay and five customer EV charging bays. The customer lounge is built for comfort and engagement — offering complimentary Wi-Fi, coffee, soft drinks, light snacks and two Nintendo consoles to make visits more enjoyable.

“Standing tall and bold in the heart of Kuala Lumpur, iCAUR Damansara is the latest milestone in the iCAUR Malaysia growing network, which now includes seven dealerships across Malaysia, with more locations planned in Q4 2025,” said Men Lin Bo, Executive Vice President of Chery Corporate, at the official opening.

Ricky Chia, Director of Carramax Luxe Sdn. Bhd., called the outlet a model for the brand’s service network. “As the flagship outlet, iCAUR Damansara sets the benchmark for iCAUR Malaysia’s service network. From fun customer spaces to a fully equipped body and paint shop, and foremost technical expertise, we are committed to delivering exceptional service to Malaysian customers.”

The after-sales centre supports operations with eight fully equipped service bays and a dedicated Body & Paint (B&P) section, complete with aluminium body repair equipment and full tooling. Additional services include accessories installation, vehicle wrapping and Paint Protection Film (PPF), creating a one-stop care solution for iCAUR owners.

Staffed by a team of 12 sales consultants, 11 service technicians and 10 B&P specialists, iCAUR Damansara is built to service up to 520 vehicles per month — reflecting the brand’s focus on capacity, efficiency and customer satisfaction. iCAUR Malaysia aims to expand further, targeting nine full-fledged dealerships and 18 sales points nationwide by the end of 2025.

Showroom hours are 9:00 AM–6:00 PM (Monday–Saturday) and 10:00 AM–5:00 PM (Sundays & Public Holidays). The service centre operates 8:15 AM–5:15 PM, Monday–Saturday, and is closed on Sundays and Public Holidays.