Hyundai Motor Malaysia (HMY) has officially announced the start of sales for the locally-assembled Hyundai STARIA, marking a significant milestone in the brand’s journey and investment in Malaysia. This development represents Hyundai’s first locally-produced model under HMY, assembled in partnership with Inokom Corporation at Sime Motors’ facility in Kulim, Kedah.
According to Mr Eric Lee, President of Hyundai Motor Malaysia, the commencement of local production is more than just a manufacturing milestone—it signifies Hyundai’s confidence in Malaysia’s growing potential as a regional hub for automotive assembly and development.
“The commencement of local production for the Hyundai STARIA is more than just a production achievement. It represents Hyundai’s confidence in Malaysia as an important market and a growing hub for future assembly,” said Lee.
Echoing this sentiment, Mr Sui Keng Huat, Managing Director of Inokom Corporation Sdn Bhd, added that each vehicle produced at the Kulim plant is crafted to Hyundai’s exacting global standards by 100% Malaysian talent.
Hyundai Motor Malaysia’s investment in local assembly highlights its long-term commitment to contributing to the nation’s industrial and economic development. The localisation of the STARIA not only strengthens Hyundai’s operational footprint but also promotes the growth of Malaysia’s automotive supply chain and supporting industries.
Through its partnership with local assemblers and suppliers, Hyundai is aligning its goals with Malaysia’s ambitions to expand domestic manufacturing capabilities. HMY aims to be more than a mobility provider — it seeks to play an active role in Malaysia’s economic progress.
The locally-assembled Hyundai STARIA maintains its global quality, features, and competitive pricing, offering Malaysian customers the same premium experience as its imported counterpart. Available in Jet Black, Snow Flake White Pearl, Meteor Grey, and Stormy Sea, the STARIA is priced from RM179,888.
Designed to meet modern lifestyle needs, the STARIA offers exceptional comfort, safety, and design innovation. Hyundai Motor Malaysia also assures customers of transparent pricing aligned with international benchmarks, ensuring world-class value without compromise.
To provide customers with added confidence, Hyundai supports ownership with an 8-year/160,000 km warranty and free maintenance labour for up to eight visits, reinforcing the brand’s dedication to reliability and aftersales excellence.
In conjunction with its year-end rewards campaign, Hyundai Motor Malaysia is offering STARIA customers a suite of exclusive benefits, including:
- Free service up to eight times (parts and labour) or a cash reward of RM6,000
- RM5,000 exclusive offer on selected variants
- Up to RM2,000 in Lifestyle Vouchers via myHyundaiRewards or a RM1,500 bonus*
- Free accessories*
- Complimentary AutoPro Package upgrade with Tokio Marine Insurans (M) Berhad**
(*Terms and conditions apply)
Reflecting on Hyundai’s vision for Malaysia, Ms Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia, emphasised that the brand’s “Here to Stay” message is more than a slogan — it is a promise of trust, stability, and growth.
“We made a bold statement when we established Hyundai Motor Malaysia, that we are Here to Stay. And here to stay means stability, trust, and a long-term presence in Malaysia. It means investing in local production, working hand-in-hand with our partners and the government, and most importantly, delivering on the promises we have made — while setting new ones for the future,” said Ms Jahabarnisa.
With the launch of the locally-assembled STARIA, Hyundai Motor Malaysia not only reinforces its role as a trusted mobility provider but also solidifies its position as a key contributor to Malaysia’s economic landscape.
The move marks a defining moment in Hyundai’s journey in Malaysia — a reflection of its enduring commitment to delivering world-class vehicles today, while investing in the nation’s automotive future.
For more information, visit www.hyundai.com/my. 
