Sime Motors proudly commemorates its 45th anniversary this year, marking nearly five decades of shaping Malaysia’s automotive industry through innovation, leadership, and customer-first excellence. Since its establishment in 1980, the company has grown into Malaysia’s largest automotive retailer with the nation’s biggest market share, becoming a household name trusted across generations.
From its humble beginnings, Sime Motors has steadily expanded its portfolio to represent some of the world’s most prestigious automotive marques. Today, its line-up includes BMW, MINI, BMW Motorrad, BYD, DENZA, Ford, Hyundai, Jaguar, Land Rover, Volvo, Porsche, alongside Auto Selection for used cars, Drivecare, and EV Next for electric vehicles. This diverse range positions Sime Motors as a one-stop powerhouse for premium performance, everyday mobility, and sustainable solutions.
Over the years, the company has played a pivotal role in introducing breakthrough technologies, elevating ownership experiences, and championing Malaysia’s transition towards electric mobility. Whether through luxury vehicles, innovative aftersales services, or future-ready EV offerings, Sime Motors continues to redefine what automotive retail means in Malaysia.
Reflecting on the milestone, Dato’ Jeffri Salim Davidson, Group CEO of Sime, highlighted: “Sime Motors’ 45-year journey has been instrumental to the Group’s long-standing commitment to innovation, sustainability, and creating value for our customers. The Motors business is a key growth driver for Sime, and we are proud of how it has become a trusted name in Malaysia and a strong force in the region’s mobility landscape.”
Andrew Basham, Managing Director of Sime Motors, echoed this sentiment: “This milestone is not just a celebration of our legacy but a reaffirmation of our vision for the future. For 45 years, we have had the privilege of driving alongside Malaysians through every milestone, every journey, and every generation. At Sime Motors, we will continue to drive innovation, build trust, and create solutions that matter.”
Sime Motors’ history is filled with landmark achievements that have shaped Malaysia’s automotive journey:
- 1980s–1990s: Built a strong foundation as a trusted retailer of premium marques, expanding its reach nationwide.
- 2000s: Rapid growth into luxury and mass-market segments, supported by an extensive retail and aftersales network.
- 2010s: Strengthened leadership with new global marques, dealership expansion, and customer-centric experiences.
- 2020s: Opened Sime Motors City in Ara Damansara — Southeast Asia’s largest automotive complex — while accelerating its electric mobility push with pioneering EV brands like BYD.
To mark its anniversary, Sime Motors has planned a series of nationwide celebrations, including:
- 45th Anniversary Sales Carnival (5–7 September) at Sime Motors City with exclusive deals, entertainment, and test drives.
- Lucky Draw Giveaways featuring a BMW 2 Series grand prize and monthly prizes from September to December 2025.
- “Orchestrating Excellence” Concert, an orchestral performance dedicated to celebrating automotive excellence.
- 45-Hour Sales Marathon in October with record-breaking promotions.
- Community Engagements such as retro-themed nights, sports activities, and staff appreciation events.
