Hyundai Motor Company has set an ambitious new course for its future, unveiling a comprehensive growth strategy at its first CEO Investor Day held outside of Korea. Speaking in New York, President and CEO José Muñoz emphasized Hyundai’s determination to transform from a traditional automaker into a global mobility powerhouse through bold product expansion, advanced electrification, and software-driven innovation.

Central to Hyundai’s roadmap is a target of 5.55 million global vehicle sales by 2030, with electrified vehicles making up 60 percent of that volume — around 3.3 million units. Growth is expected to be strongest in North America, Europe, and Korea, where Hyundai will leverage localized production and tailored products to meet consumer demand.

Hyundai’s product portfolio will expand dramatically over the next decade:

  • Hybrids: More than 18 models by 2030, including Genesis hybrids and the all-new Palisade Hybrid with TMED-II technology.
  • EVs: A region-focused strategy, from the IONIQ 3 for Europe to India’s first locally designed EV and the Elexio SUV for China.
  • Extended Range EVs (EREVs): Launching in 2027, these models will deliver up to 960 km of range with smaller battery packs, tackling range anxiety while keeping costs down.
  • High-Performance EVs: Over seven N models by 2030, led by the IONIQ 6 N, which redefines performance with advanced thermal management and sensory driving experiences.
  • Commercial Vehicles: Growth in North America with fuel cell trucks, trailers, and upcoming electrified vans.

Hyundai is doubling down on its production network with a planned capacity increase of 1.2 million units by 2030. Major contributions include:

  • HMGMA (Georgia, USA): 500,000-unit capacity by 2028, creating 3,000 jobs and focusing on hybrid and EV models.
  • India (Pune Hub): 250,000 additional units for global exports.
  • Ulsan, Korea: A dedicated EV plant producing up to 12 models with advanced robotics and automation.
  • Saudi Arabia: A new “Saudi Made” plant by 2026, equipped with next-generation robotics for localized production.

Hyundai’s “Software-Defined Factory” approach will embed automation, predictive maintenance, and AI-driven logistics across facilities, supported by technologies from Boston Dynamics and its Singapore innovation center.

Battery development remains at the core of Hyundai’s electrification push. By 2027, the company aims to cut battery costs by 30 percent, increase energy density by 15 percent, and shorten charging times by the same margin. Real-world data from more than 50,000 IONIQ 5 units shows Hyundai’s batteries maintain over 90 percent performance even beyond 400,000 km.

Safety innovations include real-time predictive diagnostics, cloud-based Battery Management Systems, and multiple physical safeguards to prevent thermal runaway. Beyond batteries, Hyundai continues to lead in hydrogen, with 73,000 fuel cell EVs already sold and next-generation systems in development.

On the digital side, Hyundai is accelerating its Software-Defined Vehicle (SDV) strategy with its new Pleos OS, enabling seamless updates, personalization, and in-car services. Upcoming AI tools such as Atria (autonomous driving), Gleo (voice AI), and Capora (fleet intelligence) will further expand the smart mobility ecosystem.

Celebrating its 10th anniversary, Genesis has crossed one million global sales and now aims for 350,000 annual sales by 2030. The luxury arm will introduce new SUVs, concept-inspired halo models, and ultra-bespoke editions, while expanding into racing through Genesis Magma Racing in FIA WEC (2026) and IMSA (2027).

Strategic alliances are a key pillar of Hyundai’s expansion. Partnerships include:

  • Waymo: IONIQ 5 prototypes in U.S. autonomous driving trials.
  • General Motors: Co-developing five models across vans, SUVs, and trucks for the Americas, with annual sales potential of 800,000 units.
  • Amazon Autos: Enhancing online retail presence, financing options, and dealer profitability.

CFO Seung Jo (Scott) Lee revealed a revised five-year investment plan worth KRW 77.3 trillion (USD 56 billion) from 2026–2030. This will cover R&D, capacity expansion, and future technologies, including a KRW 15.3 trillion commitment to U.S. manufacturing and robotics.

Hyundai is targeting an operating profit margin of 7–8 percent by 2027, rising to 8–9 percent by 2030. A shareholder return policy will ensure over 35 percent Total Shareholder Return between 2025 and 2027, backed by dividends and buybacks.

Concluding the event, Muñoz highlighted Hyundai’s confidence in its future: “We’re not just adapting to change — we’re leading it. Through electrification, software-defined vehicles, and manufacturing excellence, Hyundai is building the mobility company of the future.”