PRO-NET Wraps Up Electrify Your Life Campaign, Announces Grand Prize Winner Ahead of Proton e.MAS 5 Launch

PRO-NET has successfully concluded its Electrify Your Life Nationwide Roadshow at Central i-City, Shah Alam, marking the end of a three-month campaign designed to bring electric mobility closer to Malaysians. The initiative spotlighted the Proton e.MAS 7, the nation’s first national electric vehicle, while building awareness and excitement around the upcoming Proton e.MAS 5.

Launched in May, the campaign made stops across major cities including Kuala Lumpur, Penang, Melaka, Johor Bahru, and Shah Alam. At each location, visitors were treated to immersive EV experiences, from lifestyle showcases and interactive test drives to educational sessions led by motoring experts. One of the most engaging elements was the Electrify Your Life Contest, which invited Malaysians to submit creative slogans for a chance to win exclusive prizes.

The contest generated an impressive response with over 31,000 entries submitted online, at roadshow venues, and through dealership engagements. This overwhelming participation underscores the growing enthusiasm and readiness among Malaysians to embrace electric mobility as part of their lifestyle.

“Our goal was to make EV adoption easier to understand—something relatable and aspirational for Malaysians,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET. “Judging by the positive response, we believe that goal has been achieved. As the campaign ends, our commitment to driving Malaysia’s transition to a cleaner, smarter future remains strong.”

The grand finale in Shah Alam also celebrated the announcement of the contest’s grand prize winner: Mr. Shahrul Aizat Bin Ishak, whose winning slogan captured the spirit of Proton e.MAS: “Proton e.MAS menjadikan hidup saya tenang tanpa bunyi, tangkas tanpa kompromi, dan terpacu dengan inovasi.” (English: “Proton e.MAS makes my life peaceful without noise, agile without compromise, and driven by innovation.”)

As the grand prize, Mr. Shahrul Aizat will receive the soon-to-be-launched Proton e.MAS 5, making him one of the first Malaysians to own the much-anticipated EV.

“I never expected to win,” said Mr. Shahrul. “I joined the contest to support the e.MAS campaign, and to be selected from over 31,000 entries is unbelievable. My wife and I worked on the slogan together, and this win means so much to us. I can’t wait to take my family and parents on trips in the new e.MAS 5.”

While Electrify Your Life comes to an end, PRO-NET continues to build momentum with the MISI 5 Tour, a nationwide preview of the Proton e.MAS 5 ahead of its official launch. The Northern leg, which covered Kedah, Penang, and Perak from 22–24 August, has wrapped up successfully.

Next, the tour heads to the East Coast from 4–7 September, with stops in Kelantan, Terengganu, and Pahang. Malaysians can experience the e.MAS 5 firsthand at select destinations and Proton e.MAS showrooms during this tour.