Volkswagen Passenger Cars Malaysia (VPCM) has announced a historic new chapter for the brand with the appointment of Dato’ Azizulhasni Awang — Malaysia’s beloved cycling champion — as its first-ever brand ambassador. The partnership brings together two icons of performance and precision in a collaboration that celebrates ambition, excellence, and shared values.

Widely known as The Pocket Rocketman, Azizulhasni is not just Malaysia’s first Olympic medalist in cycling; he is a symbol of determination, resilience, and global recognition — all traits that resonate with the Volkswagen brand identity. His meteoric rise from Terengganu to Olympic podiums in Tokyo and beyond mirrors Volkswagen’s commitment to engineering progress with purpose.

“Azizul’s story is one of extraordinary ambition, agility, and drive,” said Renate Noessler, Managing Director of VPCM. “Much like our cars, he represents performance that is purposeful and enduring. He is not just a champion on the track — he’s a role model off it. We are honoured to have him as part of the Volkswagen family.”

The partnership marks more than just a marketing alignment. It reflects a deeper connection to the values shared by Malaysians — integrity, consistency, and the belief in pushing boundaries. Azizulhasni’s disciplined yet down-to-earth personality complements the design and engineering philosophy of Volkswagen cars — from the iconic Golf GTI and sleek Arteon, to the bold Touareg and versatile Tiguan Allspace.

“I’ve always believed that success is built on consistency, detail, and the courage to take on challenges — values that align perfectly with Volkswagen,” said Azizulhasni. “To be chosen as their first ambassador is a true honour. This partnership isn’t just about cars or cycling — it’s about inspiring Malaysians to go further, faster, and never settle.”

As the face of Volkswagen Malaysia, Azizulhasni will front upcoming marketing campaigns, public events, and digital content. These initiatives aim to resonate with a new generation of Malaysians who value both heritage and progress — and who see their car as more than just transport, but a reflection of identity and aspiration.

This milestone collaboration also reinforces Volkswagen Malaysia’s position as a brand that supports and uplifts local heroes, while continuing to offer vehicles that champion quality, performance, and innovation.

For more information on this partnership and the latest Volkswagen campaigns, visit: https://www.volkswagen.com.my