Sime Motors has set a new benchmark in sustainability with the launch of Malaysia’s first structured zero-waste tyre recycling programme. This initiative, developed in collaboration with Evergreen Corporate Sdn. Bhd., will be implemented across all Sime Motors dealerships in Peninsular Malaysia starting 1 July 2025.

Marking a pioneering move for a Malaysian automotive retail group, the programme is designed to significantly reduce the environmental impact of end-of-life tyres through a fully closed-loop recycling system. “This programme reflects our commitment to sustainability and innovation in waste management,” stated Jeffrey Gan, Managing Director of Southeast Asia at Sime Motors. “With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero-waste tyre recycling within the industry.”

The initiative will see used tyres collected from Sime Motors’ service centres—spanning renowned brands such as BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare, and Auto Selection—being processed at Evergreen Corporate’s state-of-the-art facility. The facility employs Advanced Thermal Recovery Green Technology, which enables 100% material recovery with minimal harmful emissions. Waste materials are transformed into valuable industrial resources such as carbon black, fuel oil, and recovered steel.

Evergreen Corporate’s commitment to sustainability is further underscored by its ESG Gold rating from the Malaysian Rating Corporation Berhad (MARC), acknowledging its leadership in eco-friendly waste management. “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia,” said Wan Afif Azizul, CEO of Evergreen Corporate. Co-Founder Kwang Meng Kian added, “This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable, and future-ready.”

The programme also aligns with the Department of Environment’s (DOE) environmental regulations and supports broader national ESG and sustainability goals. For Sime Motors, it’s more than just compliance—it’s a proactive approach to environmental responsibility.

Customers can now take pride in knowing that by servicing or purchasing vehicles through Sime Motors, their used tyres are responsibly managed in a way that benefits the planet. This initiative reinforces Sime Motors’ reputation as a forward-thinking company that pairs automotive excellence with environmental accountability.