Hyundai Motor Malaysia (HMY) has officially launched its presence in Kuala Lumpur with the introduction of three flagship models: the STARIA, the New TUCSON, and the All-new SANTA FE. This launch signifies a fresh chapter for Hyundai in Malaysia, focusing on a product lineup that aligns closely with the evolving demands of Malaysian drivers, ranging from family-oriented MPVs to versatile SUVs equipped with the latest technologies.

Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia, highlighted the company’s vision: “The STARIA, New TUCSON, and All-New SANTA FE we’re introducing are products that reflect how Malaysians live, move, and travel: from versatile family needs to feature-rich, comfort-driven mobility.” Each model was carefully selected to offer spacious interiors, intelligent technology, and advanced safety features designed to meet the everyday needs of Malaysian motorists.

Sunny Kim, President of Hyundai Motor Asia Pacific, echoed this commitment, emphasizing Malaysia’s growing strategic importance within the region. He stated, “This dynamic product lineup reflects our dedication to delivering innovative, customer-centric mobility solutions tailored to local needs. The launch of Hyundai Motor Malaysia is a major milestone in strengthening our footprint across ASEAN.”

The Hyundai STARIA redefines the MPV segment with its futuristic, spaceship-inspired design and expansive interior. Available in Style, Prime, and Prestige variants—with flexible 7- and 10-seater configurations—the STARIA suits a wide range of lifestyles, from large families to executive transport. Premium features include brass chrome accents, dual sunroofs, BOSE® 12-speaker audio, and 1,024 litres of boot space.

Powered by a 2.2L CRDi diesel engine paired with an 8-speed automatic transmission, the STARIA delivers robust performance alongside advanced Hyundai SmartSense safety technology. Priced from RM179,888, it offers Malaysian drivers a bold, innovative MPV experience built for space, comfort, and connectivity.

The all-new Hyundai TUCSON arrives with a bold design makeover and a tech-forward cabin. It introduces Malaysia’s first hybrid variant for the model, alongside two petrol options. Noteworthy interior features include a panoramic curved 12.3” digital display, floating center console with a shift-by-wire gear selector, fingerprint authentication, and an innovative multi-tray crash pad for added practicality.

Available powertrains include a 2.0L Smartstream petrol, a 1.6L turbo petrol, and a 1.6L hybrid electric vehicle (HEV) variant—all front-wheel drive. The TUCSON also comes equipped with Hyundai SmartSense safety features and advanced driver assistance systems. With a starting price of RM143,888, it promises to set a new standard in style, innovation, and driving enjoyment for Malaysian SUV buyers.

The flagship SANTA FE SUV delivers bold styling and unparalleled versatility, featuring a longer wheelbase, wide-opening tailgate (the largest in Hyundai’s lineup), and flexible 6- or 7-seater options. Premium interior touches include a panoramic curved digital display, H-shaped design elements, a UV-C sanitiser tray, and dual wireless charging—the first for a Hyundai model.

Powertrain choices include a powerful 2.5L turbocharged petrol AWD and a 1.6L hybrid electric vehicle, both backed by Hyundai SmartSense active safety systems. Priced from RM225,000, the SANTA FE is crafted for Malaysian families seeking a premium, safe, and spacious SUV suitable for urban and outdoor adventures alike.

To mark its direct entry into Malaysia, Hyundai Motor Malaysia is offering exclusive benefits to its customers, including free service maintenance for the first 100 buyers and an industry-leading 8-year/160,000 km warranty for all new vehicles. The company also plans to expand its nationwide service network to 25 authorised outlets by 2030, ensuring enhanced accessibility and support for its customers.

Young Lee, Executive Vice President of Hyundai Motor Company’s Global Operation Division, emphasized the company’s focus on delivering innovation and customer-first experiences in Malaysia. Meanwhile, H.E. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, praised Hyundai’s commitment to quality and innovation, underlining the brand’s role in strengthening bilateral ties and offering value to communities in both countries.

Current Hyundai owners in Malaysia are encouraged to update their contact details with Hyundai Motor Malaysia to enjoy uninterrupted services and updates.

For more information and updates on Hyundai’s latest offerings and services in Malaysia, visit Hyundai Motor Malaysia’s official website.