The excitement surrounding the All-New PROTON X50 has reached fever pitch as PROTON celebrates an impressive 5,000 bookings in just 10 days following the opening of order taking on 5 July. Malaysians have clearly embraced the country’s top B-segment SUV, with interest surging during its nationwide prelaunch tour that showcased the vehicle at major landmarks across the country.

The early demand translates to one booking every three minutes, marking a massive 50% take-up of the exclusive early bird promotion. Limited to the first 10,000 customers, the “READY TO ROAR” package offers a RM1,000 cash rebate, a special edition Touch ‘n Go card, and a mysterious GEMPAK! Deal, to be officially revealed during the launch.

Set to be unveiled on 24 July at a vibrant lifestyle-themed event, the All-New PROTON X50 promises a launch experience as dynamic as the SUV itself. Test drives are already scheduled to begin nationwide from 19 July, giving potential buyers a chance to feel the power and refinement behind the wheel.

Zhang Qiang, Deputy CEO of PROTON Edar, praised the public’s enthusiastic response “The incredible response we have seen for the All-New PROTON X50 truly shows how much Malaysians love this model. We are humbled by the 5,000 bookings received in just 10 days. To keep the momentum going, we’ve begun offering test drives and have geared up production to meet early demand swiftly.”

PROTON’s production facility in Tanjong Malim is working at full capacity, with a goal of having at least 5,000 units ready for delivery by the end of August—ensuring a smooth handover process for early adopters.

The 2024 PROTON X50 brings a host of upgrades that elevate it beyond its predecessor. Offered in three variants—Executive, Premium, and Flagship—it is powered by a new i-GT 1.5 TD engine paired with a 7-speed DCT gearbox. With 181PS and 290Nm of torque, the SUV now rockets from 0 to 100 km/h in just 7.6 seconds, a 0.3-second improvement, while also boosting fuel efficiency by 4.7%.

In terms of tech, the X50 leads its class with an upgraded 14.6-inch infotainment system, Level 2 ADAS safety features, and for the first time ever, Bahasa Melayu voice recognition—catering directly to Malaysian drivers and making connectivity more intuitive than ever.

The launch event will also feature a performance by Malaysian girl group De Fam, who will debut their exclusive track “All-New PROTON X50 Ready.” Initially premiered during the “Open for Booking” event on 5 July, the song embodies the vehicle’s sporty, confident, and forward-thinking image, enhancing the X50’s appeal to lifestyle-oriented buyers.

With only 5,000 early bird slots remaining, customers are urged to book quickly to secure the READY TO ROAR package and fast-track their delivery. With demand this strong, and launch day just around the corner, the All-New PROTON X50 is already proving itself to be a game-changer in the Malaysian SUV landscape.

For more information or to register your interest, visit PROTON’s official website and follow @ProtonCarsOfficial on all major social media platforms.