All-New Proton X50 Returns with Exciting Upgrades and Unbeatable Ownership Benefits

Proton has officially launched the All-New Proton X50, Malaysia’s best-selling B-segment SUV that has captured the hearts of drivers nationwide with its stylish design, advanced technology, and impressive performance. Since its debut on Malaysian roads in 2020, the Proton X50 has shattered expectations and redefined its class, achieving over 140,000 units sold — securing its place as Malaysia’s top B-segment SUV for five consecutive years.

Developed in collaboration with Geely, the Proton X50 has proven to be a global sensation, with more than 1.2 million units sold across 51 countries. The latest model introduces a series of comprehensive enhancements both inside and out, offering customers a more refined, dynamic, and intelligent driving experience.

Before its official launch, the All-New Proton X50 had already generated strong momentum and anticipation among potential buyers. This excitement is fueled by the SUV’s bold new design, powerful performance, and industry-leading connectivity features. The launch campaign, amplified by a vibrant theme song from Malaysian girl group De Fam and robust engagement from media, key opinion leaders (KOLs), and the public, successfully strengthened the emotional bond with the X50. Localized roadshows further showcased its energetic personality and mass appeal.

The All-New Proton X50 ushers in a new era for B-segment SUVs with an evolved, eye-catching exterior design and enhanced Advanced Driver Assistance Systems (ADAS) Level 2. Its cabin boasts a massive 14.6-inch infotainment display, elevating the in-car experience. A standout innovation is the world’s first Bahasa Melayu voice command system — a proud local-first feature that makes intuitive connectivity accessible to more Malaysians in their everyday language.

Beneath the hood, the new 1.5TD i-GT engine paired with a 7-speed dual-clutch transmission delivers a powerful 133 kW and 290 Nm of torque, propelling the SUV from 0 to 100 km/h in just 7.6 seconds — 0.3 seconds faster than its predecessor. This enhanced power comes alongside a 4.7% improvement in fuel efficiency, balancing performance and economy perfectly.

The All-New Proton X50 is available in three well-equipped variants — Executive, Premium, and Flagship — each designed to complement modern lifestyles while embodying Proton’s vision for smart, forward-thinking mobility.

Proton has bundled the All-New X50 with attractive ownership benefits, including a Standard Package that offers a 5-year unlimited mileage warranty and six complimentary labor services. The upgraded 5-year data package now provides 2GB per month, doubling the previous allowance.

An exclusive GEMPAK! Deal awaits the first 10,000 bookings registered by 31 October 2025, offering a RM4,000 rebate alongside other enticing offers. Financing options from participating partners come with competitive interest rates capped at 2.35% per annum for five years and 2.38% for seven years. Additionally, PROTON offers up to RM2,000 trade-in support to facilitate an easier switch to the All-New X50.

Those who insure through the upgraded Proton Insurance Program benefit from an enhanced suite of coverage, including special perils, child seat coverage up to RM500, personal accident protection for passengers up to RM15,000 per person, and existing benefits like 10 years betterment cost waiver, agreed value protection for up to 12 years, all-driver coverage, key replacement coverage, flood relief, and round-the-clock roadside assistance with towing services.

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