Sime Motors has marked a significant chapter in its journey with the grand launch of its flagship DENZA showroom — a bold, purpose-built space that blends cutting-edge technology with refined luxury. Situated on Old Klang Road, this new standalone facility reflects the brand’s unwavering commitment to innovation, design, and customer-centric excellence.
Spanning an impressive 8,165 square feet, the DENZA Sime Motors showroom is more than just a car display space. It is an experience. The facility houses six premium vehicles on display, an elegant customer lounge, and five fully-equipped service work bays, all crafted to create a seamless and sophisticated automotive journey for visitors.
The launch was celebrated with an exclusive Gala Night, offering distinguished guests a first look at the showroom’s sleek architecture and forward-thinking layout. The evening featured curated entertainment and fine cuisine, creating a memorable atmosphere that set the tone for what DENZA promises — a reimagined approach to automotive retail in Malaysia.
“This showroom represents more than just a retail space,” said Mr. Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia. “It embodies Sime Motors’ vision for the future of mobility. We are proud to create an environment where design, technology, and exceptional hospitality converge to provide a seamless and inspiring experience for every visitor.”
Following the Gala, the public is invited to experience the new showroom during its open weekend on June 7 and 8, from 9:00 am to 6:00 pm. Attendees can look forward to immersive brand showcases, family-friendly activities, and exclusive launch promotions available only during the event. It’s a rare opportunity to explore the next generation of automotive excellence in a setting designed to impress.
Further underscoring DENZA’s focus on customer satisfaction, Sime Motors has introduced a new service schedule, with the first maintenance set at 20,000 km or one year, whichever comes first. This initiative, effective July 1, offers greater convenience and reflects the engineering precision that defines the brand.
Whether you’re considering a new vehicle or simply curious to explore the future of mobility, the DENZA Sime Motors showroom invites all to experience the pinnacle of automotive innovation and hospitality.
For more information, visit https://denza.simemotors.my or contact DENZA Customer Service at 1300 13 1188. 
