Ten years after its groundbreaking debut in 2015, BMW Group Malaysia returned in full force with the much-anticipated second edition of MY BMW World 2025, held at The Yard, Sentul Depot. Under the powerful theme “Heritage in Motion”, the immersive showcase embodied a decade of transformation — a harmonious blend of tradition and forward-thinking vision. More than just an automotive exhibition, it was a celebration of BMW’s enduring spirit, commitment to progress, and dedication to redefining the future of mobility.
“MY BMW World is a celebration of who we are — a brand built on innovation, craftsmanship, and the passion for delivering Sheer Driving Pleasure,” shared Benjamin Nagel, Managing Director of BMW Group Malaysia. His statement perfectly encapsulated the ethos of the event: evolution driven by legacy and defined by progress.
At the heart of MY BMW World 2025 was an impressive unveiling of models across the BMW Group portfolio. Highlights included the New BMW 218i Gran Coupé Sport, BMW X3 20 xDrive M Sport, and the highly anticipated performance trio: BMW M2, BMW M3 Competition M xDrive, and BMW M5. A special tribute was paid to the BMW 3 Series on its 50th anniversary, with the launch of the New BMW 320i Sport and BMW 330i M Sport, reaffirming the model’s legacy in the sports sedan category.
Two-wheel enthusiasts were equally thrilled with the debut of the all-new BMW R 1300 RT, showcasing premium touring capabilities. Meanwhile, MINI stole the spotlight with a lineup of electrified favorites: the All-Electric MINI Cooper JCW, All-Electric MINI Aceman JCW, and MINI Countryman JCW S ALL4, emphasizing BMW Group’s strong stance on Technology Openness and offering Power of Choice for a more sustainable future.
Adding a layer of history to the excitement was the BMW 760i xDrive Protection, a masterclass in armored luxury, and the show-stopping BMW M4 Competition Coupé M xDrive, making its Malaysian public debut. BMW’s motorsport heritage was on full display with the BMW M3 DTM Replica, a powerful tribute to the brand’s racing triumphs and enduring connection to the enthusiast community.
Visitors were treated to more than just cars. The event featured a retrospective timeline of BMW Group Malaysia’s milestones — from innovation and sustainability to motorsports excellence — chronicling its journey since the 1970s. The BMW X Challenge was a crowd-puller, allowing guests to experience the capabilities of BMW’s xDrive system through real-world driving modules, including staggered ramps and a two-wheel lift.
A vibrant BMW Café, exclusive MY BMW World merchandise, and family-friendly activities ensured a holistic experience for all visitors — from seasoned BMW fans to curious newcomers.
In conjunction with the three-day event, BMW Group Malaysia announced a suite of exclusive offers for customers throughout June 2025. For selected BMW models, buyers enjoy low interest rates from 0.5%, a 5-year BMW Service Inclusive (BSI) package, and a comprehensive motor insurance subsidy worth RM 5,000. Buyers financing through BMW Easy Drive also gain access to BMW Protection+, covering accident, theft, GAP, flood, rim damage, and more.
MINI enthusiasts weren’t left out. Highlights include a 10-year free service package and up to RM 15,000 in rebates on selected models via Easy Drive Financing. Notably, customers of the MINI Aceman SE and MINI Countryman SE receive a 4-year extended warranty and a complimentary MINI Wallbox. Corporate sales rebates and unique gifts, including Blazing Blue-themed merchandise, added flair to the ownership experience.
The MINI Loyalty Program rewarded F56 MINI Cooper SE owners with an RM 8,888 rebate when upgrading to the new MINI Aceman SE — a clear nod to the brand’s dedication to its loyal electric community.
BMW Motorrad Malaysia also participated with special event rebates for selected motorcycles, inviting riders to explore the thrilling “Make Life a Ride” philosophy. These limited-time promotions offer value-packed incentives to elevate the riding experience. 
