As excitement builds for one of Malaysia’s most anticipated outdoor motorsport events, Michelin Malaysia is once again at the forefront of innovation and adventure. As a premium sponsor of the 2-Wheel (2W) segment at Rompin Beach Bash 2025, the tire giant is set to deliver an exhilarating riding experience along the scenic beaches of Rompin, Pahang.
Taking place from 13 to 15 June 2025, the Rompin Beach Bash will blend high-octane off-road action with the laid-back vibe of outdoor camping. The event lineup promises something for every adrenaline junkie, including 4×4 sand track challenges and the crowd-favorite motorcycle beach drag race.
At the heart of Michelin’s presence is the MICHELIN Anakee Adventure, a premium 2W tire engineered specifically for versatile, high-performance riding across diverse terrain. Designed to deliver superior grip, stability, and durability, the Anakee Adventure is built for riders who refuse to compromise—on-road or off.
“We’re proud to support the Rompin Beach Bash 2025 as a sponsor and showcase our premium 2W tires, the MICHELIN Anakee Adventure. These tires are engineered to excel in off-road conditions, making them the perfect match for the event’s thrilling challenges,” said Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore, and Brunei.
Michelin’s involvement goes beyond sponsorship. The brand’s participation underscores a broader commitment to advancing Malaysia’s off-road and adventure riding culture. Attendees can expect hands-on experiences with the latest tire technologies, including the Anakee Adventure’s reinforced sidewalls and innovative tread patterns that offer lasting performance on everything from wet roads to sandy trails.
To celebrate the spirit of the riding community, exclusive Michelin merchandise—including branded vehicle decals and stylish caps—will be given to registered participants.
For riders and enthusiasts ready to embrace the thrill, registration for Rompin Beach Bash 2025 is now open at: shop.bythebillions.my/collections/rompin-beach-bash
To explore more about the MICHELIN Anakee Adventure and the full range of 2W tires, visit: www.michelin.com.my/motorbike 
