In Malaysia, most automotive companies tend to disengage with customers after the sale and basic aftersales services. However, a few standout brands go the extra mile by organizing special events or collaborating with car clubs to build deeper relationships with their owners. One such brand is Subaru, which recently demonstrated this commitment by becoming the main sponsor of a Subaru track day—an event organized by Subaru owners themselves.
The Subaru track day took place at the Sepang International Circuit and was primarily attended by Subaru enthusiasts. Subaru Malaysia also extended an invitation to members of the media to showcase how the brand stays connected with its customer base. In addition to that, Subaru Malaysia brought several current models for attendees to experience, either through test drives or exhilarating taxi rides with professional drivers behind the wheel. 
The day began with registration, during which media representatives were given the choice to drive either the WRX or BRZ, available in both automatic and manual variants. After registration, participants were ushered to the circuit’s media center for a safety briefing. With up to 180 participants on track, safety was a top priority. Given the wide range of driving experience among attendees, ensuring track safety was crucial due to the high number of vehicles sharing the circuit at once. 
Following the briefing, Subaru Malaysia staff and Subaru owners took to the track for a parade lap. A wide variety of Subaru models were showcased, including different generations of the WRX STI, BRZ, XV, Levorg, and Forester. After completing a lap around the circuit, the vehicles lined up on the start/finish straight for a group photoshoot, followed by dynamic shots taken around the track. 
Once the photoshoot was complete, the real excitement began. Over two sessions, registered participants had the chance to push their own cars to the limit in a safe and controlled environment. Those who signed up through Subaru Malaysia, including members of the media, were treated to two laps around the circuit in their chosen Subaru model, driven by a professional. In the second session, attendees experienced the thrill of a taxi ride, riding shotgun as the pros demonstrated the car’s capabilities. 
Overall, the event was an excellent initiative by Subaru to engage with its customers beyond the showroom. Subaru Malaysia has proven that it genuinely values its customer community—not just through its products, but through meaningful experiences. Events like this help foster brand loyalty by showing customers that Subaru stands behind them every step of the way. If I were a Subaru owner, I’d feel proud and appreciated. It’s efforts like these that ensure customers return when it’s time for their next car. 
