Proton is gearing up to deliver a powerful presence at the Malaysia Autoshow 2025 (MAS 2025), held from 9 to 15 May at MAEPS, Serdang. With the theme “Inspiring Connections,” the national automaker promises an engaging lineup that blends innovation, interactivity, and customer-centric promotions.

Headlining Proton’s showcase will be its top-selling models, including the ever-popular Proton X50, X70, X90 MHEV, and the highly successful Proton S70 sedan. Enthusiasts and car buyers alike will also be among the first to glimpse Proton’s second all-electric vehicle, which is making its public debut ahead of an official launch later this year. This exclusive preview offers a window into the brand’s forward-looking approach and continued investment in sustainable mobility.

“MAS 2025 is a key platform for Proton to connect with car buyers and share the next chapter of our journey,” said Dr Li Chunrong, Chief Executive Officer of Proton. “The new model preview offers a look into our future and continued drive for innovation, while the display of current models showcases the breadth of our lineup.”

One of the most talked-about features of Proton’s booth is set to be the groundbreaking 5D Instagrammable Experience starring the Proton S70. Visitors can personalize a digital wrap using an interactive screen, then see it projected in real-time onto an actual vehicle — combining creativity with cutting-edge technology. Guests are encouraged to snap photos and share them online, receiving exclusive gifts in return.

Adding to the spectacle, Proton will also unveil a dazzling digital laser light show, marking a first for the Malaysia Autoshow and underlining the brand’s commitment to high-tech, immersive experiences.

True to its customer-first philosophy, Proton is launching a range of limited-time promotions exclusively for MAS 2025, including:

  • Rebates up to RM10,000 and trade-in bonuses up to RM5,000 under the “MAY-LAH! Buy Proton” campaign.
  • An additional RM1,000 rebate for bookings made at the event.
  • Up to RM3,500 in support for Grab drivers purchasing the Proton Saga.
  • One year of free servicing for educators and healthcare workers.
  • Special benefits for fresh graduates, including 3 months of zero instalments, free road tax, cash rebates, and trade-in bonuses totaling over RM3,000.
  • Test drive any Proton ICE model for a chance to win petrol cards or even a brand-new Proton e.MAS 7.

Beyond just showcasing current models, Proton is leveraging the event to emphasize its forward-thinking vision. The unveiling of its second EV model signals a bold step toward smarter and greener mobility solutions. Visitors will also be invited to participate in a creative slogan campaign, helping to shape the identity of this future model.

With livestreams, KOL (key opinion leader) content, and family-friendly activities planned throughout the week, Proton’s MAS 2025 experience aims to entertain, inform, and inspire. As the brand continues to innovate and expand, its unwavering commitment to quality, technology, and national pride remains at the core of everything it offers.

For updates and more details, visit www.proton.com or follow PROTON Cars on Facebook and Instagram.