PRO-NET is energizing Malaysia’s journey into electric mobility with the launch of the Proton e.MAS Nationwide Roadshow, kicking off at The Exchange TRX, Kuala Lumpur from 22 to 25 May 2025. This event marks the official debut of the Electrify Your Life campaign, inviting Malaysians to experience the future of driving with the nation’s first electric SUV—the Proton e.MAS 7, which has already secured the title of best-selling EV in Malaysia for four consecutive months.

Billed as more than just a car showcase, the Electrify Your Life roadshow is a full-fledged lifestyle event. Designed to demystify EV ownership and make it accessible to everyday Malaysians, the roadshow blends education, entertainment, and first-hand experiences into one electrifying package.

“This is more than a car showcase, it’s a movement,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer of PRO-NET. “The Electrify Your Life roadshow brings EV living to life in fun, relatable ways. It’s about showing how the e.MAS 7 fits into school runs, weekend getaways, and even your personal style.”

Mr. Zhang Qiang, CEO of PRO-NET, echoed this vision, emphasizing inclusivity: “We aim to make EV technology tangible and accessible to everyday Malaysians, not just in major cities but across the country. Proton e.MAS is here to inspire change, empower choice, and drive the shift toward a cleaner, more sustainable tomorrow.”

Visitors to the TRX Mall launch can expect a variety of interactive zones:

  • Test Drive Experience: Get behind the wheel and experience the e.MAS 7’s smooth drive, instant torque, and intelligent connectivity features.
  • Lifestyle Zones:
    • Electrify Your Fun: Mini RC car tracks and playful exhibits.
    • Electrify Your Drive: Insights into EV tech, charging options, and energy efficiency.
    • Electrify Your Adventure: Tailored for glamping and road trip enthusiasts.
    • Electrify Your Style: Instagram-worthy installations that blend fashion with futurism.

Adding to the excitement are daily EV Sharing Sessions with top motoring Key Opinion Leaders (KOLs), including Amin Ashaari, CEO and Co-Founder of SoyaCincau. These sessions, held on 24 and 25 May at 1:00 PM and 6:00 PM, provide insights into EV ownership, address common myths, and offer tips for new users.

After Kuala Lumpur, the Proton e.MAS roadshow hits the road, bringing its immersive experience to cities across Malaysia:

  • Gurney Paragon, Penang: 13–15 June 2025
  • AEON Mall Bandaraya, Melaka: 27–29 June 2025
  • Paradigm Mall, Johor Bahru: 3–6 July 2025
  • Central i-City, Shah Alam: 21–24 August 2025 (Finale)

Malaysians can also take part in the Electrify Your Life Contest, a national celebration of EV living. Running from May through July 2025, the contest offers attractive monthly prizes and a grand prize: a brand-new Proton e.MAS 5.

To enter, participants can engage with the campaign at roadshow events or Proton e.MAS dealerships, completing fun digital challenges, taking test drives, and posting on social media. The grand prize winner will be announced at the roadshow’s finale in Shah Alam on 24 August 2025.

For more details, bookings, or contest info, visit the Proton e.MAS website or follow them on social media:

  • Facebook: Proton e.MAS Cars
  • Instagram: @protonemasofficial