Positioning itself as a bold new player in the New Energy Vehicle (NEV) segment, iCAUR made a powerful first impression at the Malaysia Autoshow 2025, officially launching its brand in the country. As Malaysia becomes the first ASEAN market to welcome iCAUR, this milestone follows the brand’s international debut at Auto Shanghai 2025, signaling the start of its ambitious global expansion.
Formed through a dynamic partnership between Chinese automotive giant Chery and SmartMi Tech, iCAUR is built with one mission in mind: to redefine off-road electric mobility. The brand arrives not just as a vehicle manufacturer, but as a lifestyle symbol—targeting adventurers, trendsetters, and modern drivers seeking individuality and innovation.
“iCAUR goes beyond a means of transport; it’s an extension of you—crafted for the explorers, trendsetters, the young and the young at heart,” said Emily Lek, Vice President of iCAUR Malaysia. “We are here to lead the next wave of electric mobility.”
At the heart of the launch event was the preview of iCAUR’s trio of electric SUVs—the iCAUR 03, 03T, and V23. The iCAUR 03, set to hit Malaysian roads in Q3 2025, takes center stage with its bold design and high-performance credentials. Guided by iCAUR’s signature ‘i-BOX’ design language, the SUV combines sharp aesthetics with functional power. The 03 will be available in both 2WD and Intelligent Wheel Drive (iWD) formats.
The 2WD variant features a rear-mounted 135kW motor with 220Nm of torque and a 65.7 kWh LFP battery, delivering a range of up to 426 km (NEDC). For those seeking enhanced capability, the iWD version adds a front motor, boosting output to 205kW and 385Nm of torque with a 69.8 kWh battery—offering 418 km of range (NEDC).
Underpinning the iCAUR 03 is a host of cutting-edge technology, including the iCARE safety structure made of all-aluminium multi-cage design and battery armor, the iROAD terrain management system with six driving modes, and the iBRAND suite with luxury enhancements such as a 12-speaker INFINITY sound system and 540-degree ‘Transparent Chassis’ camera.
The digital cockpit brings futuristic connectivity with a 15.6-inch central display, 9.2-inch driver cluster, and seamless infotainment via the i-VA interface. Safety features are comprehensive with Level 2.5 Advanced Driver Assistance Systems (ADAS), including Adaptive Cruise Control, Emergency Lane Assist, and Traffic Jam Assist.
Fast-charging capabilities (30% to 80% in just 30 minutes with 80kW DC) ensure that the iCAUR 03 is always ready—whether for weekday commutes or weekend getaways. Pricing starts at an estimated RM145,000 for the 2WD and RM155,000 for the iWD, with bookings now open for a refundable RM1,000 deposit.
As a show-exclusive perk, customers who place bookings during the event will receive a limited-edition iCAUR 03 scale model upon vehicle delivery later this year.
iCAUR also showcased the rugged V23 and the confident, urban-styled 03T, reinforcing its brand promise of versatility and innovation across terrain and lifestyle preferences.
Further cementing its presence in Malaysia, iCAUR announced the onboarding of its first eleven dealer partners across the country. According to Lek, “Today is more than just a brand launch—it’s a statement: iCAUR is here. Together, we’re laying the foundation for growth and delivering on our promise of a smarter, bolder automotive future.”
Attendees of the Malaysia Autoshow 2025 can experience the full iCAUR lineup at Booth A07B, Hall A, MAEPS Serdang from 9–15 May. The booth experience also includes classic arcade games like Pac-Man and Raiden, with visitors standing a chance to win exclusive merchandise and iCAUR 03 scale models. 
