In a vibrant celebration of Mother’s Day, PRO-NET hosted The Real e.MAS Drive, an exclusive lifestyle event designed to showcase how the Proton e.MAS 7 perfectly complements the dynamic lives of modern women. More than just a vehicle launch, the event honoured mothers, career-driven women, and everyday heroes who embody resilience and grace in their daily journeys.
Held on May 14, 2025, the event welcomed lifestyle media and influencers for a unique blend of driving experience, wellness activities, and hands-on interaction with Malaysia’s best-selling electric vehicle (EV) for four consecutive months.
“We’re not just presenting a car; we’re empowering women with a versatile tool that supports their active and multifaceted lifestyles,” said Pn. Salawati Binti Mohd Yusoff, Chief Branding Officer at PRO-NET. She highlighted the e.MAS 7’s standout features, including its advanced safety systems, rapid charging technology, and family-friendly design—qualities that make it the ideal companion for women balancing work, family, and personal time.
The day began at PROTON’s Centre of Excellence in Shah Alam, where participants received detailed briefings on the e.MAS 7’s capabilities and safety technologies. The journey continued with a scenic convoy to Tiarasa Escapes in Janda Baik, where attendees experienced firsthand the spacious, comfortable interior and state-of-the-art features of the vehicle.
Safety remains paramount for the e.MAS 7, which boasts Level 2 ADAS and a coveted 5-star ANCAP safety rating. It also leads its segment in protecting both child and adult occupants, providing peace of mind for families on the go.
Upon arrival, guests were treated to a rejuvenating yoga session by The Flow Studio, set against the peaceful backdrop of nature. One of the event’s standout moments was a Vehicle-to-Load (V2L) demonstration, where the e.MAS 7 powered a Vitality Juice Bar, underscoring the vehicle’s practical versatility. This V2L feature allows users to power various appliances—from electric grills to portable fans—making it an ideal companion for outdoor adventures and family camping trips.
On the return trip, the convoy stopped at Bamboo Hills to test the e.MAS 7’s best-in-class DC fast charging capability. The vehicle can charge from 30% to 80% battery capacity in just 20 minutes, and even a quick 10-minute top-up provides an impressive additional 135 km of driving range.
Addressing common concerns about EV charging, Proton introduced its Live Integrated Charging Map—Malaysia’s only platform that consolidates all charging point operators. Accessible via the Proton e.MAS App, it enables drivers to locate, navigate to, and pay for charging conveniently all within one user-friendly interface.
Pn. Salawati emphasized, “Switching to an electric vehicle is not just about sustainability. It’s about enhancing lifestyles. The e.MAS 7 adapts seamlessly to daily demands—whether working, relaxing, or moving around.”
With a spacious interior featuring a 2,750mm wheelbase and flat floor layout, the e.MAS 7 offers unmatched legroom, headroom, and cargo flexibility in its class. Its 33 storage compartments ensure everything has its place, catering to the organizational needs of busy women balancing professional and family responsibilities.
Starting at just RM105,800*, the e.MAS 7 combines affordability with top-tier safety and smart technology, making sustainable mobility accessible while empowering women to drive their own journeys with confidence.
For more details on the Proton e.MAS 7 Prime and updates on The Real e.MAS Drive event, visit Proton e.MAS’s official website and social media channels on Facebook and Instagram.
