Proton’s strategic partnership with Zhejiang Geely Holding Ltd has ushered in a transformative era for the Malaysian automaker, marked by the establishment of the Proton Research and Development Centre (PRDC) in Hangzhou Bay, China. This collaboration, now a year strong, has significantly enhanced Proton’s R&D capabilities, catalyzing innovation and technological advancement across its product lineup.
At the heart of PRDC’s mission is a commitment to intelligent collaboration and global knowledge exchange. The centre adopts a structured New Product Development System (NPDS), covering every critical phase from product conception to final validation. This comprehensive approach ensures product alignment with market needs and accelerates time-to-market.
According to Wan Fatin Nur Amira Binti Wan Rusli, Senior Engineer overseeing Electrical and Electronics (E&E) integration, PRDC’s access to advanced tools and platforms is enabling the development of Proton’s next-generation intelligent vehicles. “We are integrating state-of-the-art E&E technologies that will define the driving experience of tomorrow,” she said.
The centre’s influence extends beyond innovation to refinement. Lead Engineer Muhammad Hafiz Bin Zabidi highlights improvements in driving dynamics, noting that the upcoming models feature optimized chassis and suspension settings tailored for Malaysian roads, improved NVH (Noise, Vibration, and Harshness) levels, and increased fuel efficiency. The benchmarking against global competitors ensures that Proton models remain competitive while enhancing the overall customer experience.
Perhaps the most groundbreaking outcome of this collaboration is the launch of Proton’s first electric vehicle, the Proton e.MAS 7. Developed using Geely’s cutting-edge facilities in China—including battery labs, powertrain test benches, and smart vehicle centres—this EV quickly became Malaysia’s top-selling model following its debut.
Omar Farhan Bin Omar, a Senior Engineer at PRDC, played a key role in steering the e.MAS 7 project through various development milestones. His team focused on thermal management, charging efficiency, and regenerative braking—crucial areas for performance in Malaysia’s tropical climate. “Our aim was to deliver a reliable, high-value EV designed specifically for ASEAN consumers,” he said.
Testing and durability remain at the forefront of PRDC’s contributions. Zulkifli Bin Fadzlullah, another Senior Engineer, emphasized the importance of facilities like climatic chambers and proving grounds in developing robust vehicles. He added that daily collaboration with Proton R&D Malaysia ensures a continuous exchange of technical knowledge, directly enhancing vehicle quality.
The partnership is mutually beneficial. While Proton leverages Geely’s global expertise and infrastructure, Geely gains valuable insights into ASEAN market dynamics—including road conditions, customer preferences, and regulatory landscapes. Proton also plays a pivotal role in localizing Geely’s technologies for the region.
Looking ahead, Proton plans to deepen its technical footprint in Malaysia. Expansion of the R&D workforce and enhanced exchange programs are on the horizon, along with a greater emphasis on real-world testing within Malaysia.
Mohd Haizam Bin Ghazali, Head of R&D in Engineering & Technical, sees this collaboration as a foundational pillar for Proton’s growth. “This partnership empowers our engineers while keeping core R&D operations grounded in Malaysia. With plans to double our workforce, we are positioning ourselves for a future defined by innovation and homegrown capability,” he said.
