Carro is marking its 10th anniversary with a bold new campaign that shines a spotlight on the company’s commitment to a drama-free car buying and selling experience. As it celebrates thousands of satisfied customers across the region, Carro is not just highlighting its growth—but also its sense of humor.
To commemorate this milestone, Carro has launched the first in a new series of entertaining “No Drama” ads, a continuation of the successful campaign that first debuted in 2023. The latest spot transports viewers to the Joseon Dynasty, where a scheming attempt to swindle a king out of his beloved ride is thwarted—not by knights, but by Carro’s transparent and fair car-selling process. The historical twist, combined with modern convenience, is as entertaining as it is symbolic of Carro’s mission: to protect car owners from the all-too-common drama of the used car market.
Fully produced in-house and filmed in South Korea, the ad has already generated buzz across Malaysia, Singapore, Indonesia, Japan, and Hong Kong. A second ad, paying homage to Hong Kong’s crime genre, is set for release in June 2025.
Carro’s original “No Drama” series was a viral sensation, garnering over 38 million views and sweeping six accolades at the YouTube Works Awards Southeast Asia—including the prestigious “The Big Bang Southeast Asia” award. The films cleverly contrasted dramatic tropes with the ease and reliability of Carro Certified cars, each one “As Good As New.”
Chief Marketing Officer Katherine Teo explains the creative choice: “We’ve heard what our customers have said over the last 10 years: that selling their car can be stressful, complicated and long drawn. That’s why we keep our processes transparent and stress-free. All the drama they see will only be from our ads—never from their Carro experience.”
At the core of Carro’s appeal is its 100% transparent, convenient process. Sellers can initiate their car-selling journey online at carro.co, and in markets like Hong Kong and Malaysia, enjoy full-service, at-home inspections and quotations. It’s this customer-first approach that has redefined the car ownership journey in Asia Pacific.
Chief Operating Officer Chua Zi Yong emphasizes Carro’s commitment: “We take pride in setting a new standard of transparency and trust in the used car industry. Our commitment to providing 100% clear quotations and straightforward processes ensures that our customers feel confident and cared for at every step.”
Founded in Singapore in 2015, Carro has evolved from a local startup to the region’s largest online used car marketplace, operating in seven markets. Its ecosystem now includes financing, insurance, aftersales services, and even new car sales—an offering that launched in Singapore and is poised to expand into additional markets.
With a strong backbone in proprietary technologies and AI-driven solutions, Carro continues to revolutionize the car ownership experience. As the company enters its next chapter, customers can expect more innovation, less hassle—and of course, plenty more drama-free ads.
Stay tuned for No Drama Part 2 this June, and visit carro.co for all your car buying and selling needs.
