Despite a turbulent global economic climate, the Bosch Group has reaffirmed its long-term commitment to innovation, sustainability, and strategic growth under its ambitious Strategy 2030. The multinational technology and services provider generated €90.3 billion in sales in 2024—1.4% lower than the previous year—impacted significantly by weak core markets and geopolitical instability. Nevertheless, Bosch is maintaining its trajectory toward becoming a top-three provider in its core markets by the end of the decade.
Chairman Dr. Stefan Hartung emphasized the company’s resilience and forward-thinking focus during the presentation of the annual figures. “In 2024, we made substantial progress in optimizing costs, restructuring, and aligning our portfolio. Strategy 2030 continues to be our compass, guiding us through global uncertainties,” he stated.
Bosch’s operating EBIT fell to €3.1 billion in 2024 from €4.8 billion the previous year, resulting in an EBIT margin of 3.5%. Despite this, the group remains financially robust, with a free cash flow of €0.9 billion and a liquidity position of €8.2 billion. Investment in R&D reached €7.8 billion—maintaining a high innovation ratio of 8.6%.
The company expects modest global economic growth of 2.25%–2.75% in 2025 and aims for an organic revenue increase of 1–3%. Bosch also targets a 7% EBIT margin by 2026, despite ongoing structural challenges and high investment in future technologies.
Bosch continues to pursue a regionalization strategy, emphasizing proximity to customers and decentralized resilience. While this includes strategic job cuts—particularly in Germany and Europe—to improve competitiveness, the company is working closely with employee representatives to facilitate transitions.
In Southeast Asia, Bosch recorded strong growth. In Malaysia alone, net sales surged by 31% to €1.47 billion, driven by mobility and semiconductor expansions in Penang. The company also invested €42 million locally and opened new customer engagement centers and product lines.
Bosch’s commitment to innovation remains unwavering. It registered over 6,700 patents in 2024 and was ranked among the world’s 100 most innovative companies. The group also launched a €250 million venture fund through Bosch Ventures, reinforcing its belief in startup collaboration as a catalyst for technological progress and division-wide growth.
In mobility, Bosch is advancing electric and hydrogen-powered vehicles, with 50 electromobility projects launching in 2025. At Hannover Messe, it unveiled Hybrion hydrogen stacks, forecasting billions in sales by 2030. The company is also leading in software-defined vehicles and AI-powered driver assistance systems.
The Consumer Goods division is expanding its cordless power tools and home appliances with 90 new product launches planned for 2025. It’s also championing the Matter connectivity standard, with a new smart appliance factory in Egypt set to produce 350,000 ovens annually for regional markets.
In Industrial Technology, Bosch is driving a software-centric model aimed at €1 billion in software revenues by the next decade. Innovations like the Hydraulic Hub and factory automation tools for battery and semiconductor production reflect this strategic shift.
Bosch is doubling down on sustainability, announcing new Scope 3 emissions targets—aiming to cut indirect carbon emissions by 30% by 2030, up from a 15% target previously. Already carbon-neutral in Scopes 1 and 2 since 2020, Bosch continues to emphasize green innovation across sectors.
In the Energy and Building Technology division, the pending acquisition of Johnson Controls and Hitachi’s HVAC businesses is expected to boost Bosch’s presence in North America and India. New hybrid heat pump systems and AI-powered building technologies, including early wildfire detection solutions, highlight the company’s climate-conscious innovation.
Geographically, Bosch’s strongest growth came from the Americas (+4.8%) and Asia-Pacific (+0.7%), while Europe saw a 4.9% revenue decline. By sector, Mobility was relatively stable, Consumer Goods achieved slight growth, and Industrial Technology and Energy/Building sectors experienced significant declines due to market slowdowns.
The company’s workforce declined by 2.7% to 417,859 employees worldwide, reflecting necessary structural shifts to maintain agility in a changing global landscape.
Bosch’s Strategy 2030 remains a guiding beacon through economic headwinds. By investing in innovation, regionalization, and sustainability, Bosch is not only weathering global turbulence but actively shaping the future of mobility, industry, and energy. 
