Hot on the heels of its Malaysian debut, the fully electric Volvo EX90 has clinched the prestigious title of World Luxury Car of the Year 2024, underscoring its position as a trailblazer in the automotive world. Selected by a panel of 96 automotive experts from 30 countries, the EX90 was celebrated for its seamless blend of Scandinavian elegance, cutting-edge technology, and commitment to redefining road safety.
At the heart of the EX90 is a futuristic vision brought to life — a “computer on wheels” engineered to evolve over time. With over-the-air software updates and a robust digital backbone powered by NVIDIA’s DRIVE AI platforms, the EX90 isn’t just a car; it’s a dynamic, learning machine built on Volvo’s in-house Superset tech stack.
What sets the EX90 apart is its deep focus on proactive safety. Featuring an extensive array of cameras, radars, ultrasonic sensors, and a state-of-the-art lidar system, it is the first Volvo model prepared for progressive autonomous driving as legal frameworks and technologies mature.
The lidar, neatly integrated into the roofline, offers unmatched precision by scanning the environment in 3D — even detecting a stray tire 120 meters ahead in pitch darkness. Volvo’s own research shows that lidar can reduce serious accidents by up to 20% and enhance crash avoidance by 9%, proving its real-world impact.
Adding another layer of intelligence is Volvo’s Driver Understanding System, an innovation that earned a spot on TIME Magazine’s Best Inventions of 2024. Using gaze tracking and steering input analysis, the car actively monitors for signs of drowsiness, distraction, or impairment — stepping in when needed to ensure the driver and passengers stay safe. In extreme situations, such as a medical emergency, the EX90 can autonomously bring the vehicle to a safe stop, activate hazards, and alert emergency services.
The EX90 also introduces Occupant Sensing, a potentially life-saving feature that detects the slightest movement inside the cabin — even from a sleeping child. If someone is left inside, the system will prevent the car from locking, activate alerts, and keep the climate control running to reduce the risk of heatstroke. This innovation is a strong step forward in addressing the heartbreaking issue of forgotten children or pets in vehicles.
Inside, the experience is just as forward-thinking. A massive 14.5-inch touchscreen, powered by Qualcomm’s Snapdragon Cockpit Platform, offers a fluid and intuitive infotainment interface that learns user habits to streamline navigation, media, and climate controls. A smaller driver-focused screen behind the wheel and a large heads-up display ensure critical information is always within sight, enhancing focus and reducing distractions.
Malaysians eager to embrace the future can now place orders for the Volvo EX90, priced at RM442,888 in Peninsular Malaysia and RM442,648 in Sabah and Sarawak. The package includes five years of complimentary digital services, 24/7 roadside assistance, an unlimited-mileage warranty, and an eight-year battery guarantee. The first 50 customers will also receive a free charging wallbox and sunshade worth RM5,000.
As Volvo continues to champion sustainability and innovation, the EX90 sets a new benchmark for luxury electric vehicles — proving that intelligent design, thoughtful safety, and refined style can coexist in perfect harmony.
