In a bold move to redefine premium automotive retail in Malaysia, Sime Motors and Ingress Corporation Berhad have announced the formation of a strategic joint venture—Performance Motors Malaysia. This newly established entity will oversee the operations of two BMW and one MINI dealership, marking a significant step in both companies’ efforts to enhance the luxury car ownership experience in the country.
The joint venture is anchored in a shared vision: delivering a seamless and exceptional customer journey that mirrors the prestige of the BMW and MINI brands. With dealership locations in Mutiara Damansara, Puchong, and Bangsar, Performance Motors Malaysia is set to become a key player in Malaysia’s established and growing premium automotive hub.
Benjamin Nagel, Managing Director of BMW Group Malaysia, welcomed the partnership, emphasizing the long-standing customer affinity and strong dealer network of the BMW and MINI brands in Malaysia. “This collaboration demonstrates our network’s commitment to innovation and service excellence. Performance Motors Malaysia will undoubtedly enhance the Premium Ownership Experience, reinforcing our presence across strategic locations,” he said.
Sime Motors’ Managing Director for Southeast Asia, Jeffrey Gan, highlighted the synergy between both partners as a driver for superior dealership operations and customer satisfaction. “With Ingress’ robust presence in key locations and our shared dedication to delivering world-class service, this joint venture allows us to maximize our combined expertise and resources,” Gan stated.
Echoing this sentiment, Mohd Sirajuddean Ab Rahim, Group Managing Director of Ingress Corporation Berhad, underscored the opportunity to raise industry standards. “Through this collaboration, we are committed to developing state-of-the-art facilities and delivering exceptional aftersales service. Our partnership with Sime Motors ensures that BMW and MINI customers continue to enjoy a premium, uninterrupted experience.”
Performance Motors Malaysia will be staffed by a team of seasoned professionals, dedicated to upholding the luxury, innovation, and service standards that define the BMW and MINI brands. Existing customers under Ingress can expect a smooth transition, with no changes to their current service benefits, warranties, or packages.
This partnership marks more than just a business alliance—it signals a new era of premium automotive excellence in Malaysia, where customer satisfaction and operational excellence drive the road ahead.
