In a landmark collaboration that bridges innovation and environmental stewardship, Northport (Malaysia) Bhd has taken a bold step toward sustainable operations by integrating three Proton e.MAS 7 electric SUVs into its auxiliary police patrol fleet. This move, made in partnership with Proton New Energy Technology Sdn Bhd (PRO-NET), positions Northport as the first company and port operator in Malaysia to adopt the country’s top electric vehicle under a fleet arrangement—setting a precedent for others to follow in corporate ESG leadership.
The Proton e.MAS 7, celebrated as Malaysia’s number one electric vehicle, now plays a critical role in enhancing security operations at Northport. Its full-electric design offers not only environmental benefits, but also practical enhancements to daily patrol duties. Officers benefit from a smooth, quiet ride that reduces fatigue during long hours, while the vehicle’s low maintenance and energy-efficient systems contribute to operational cost savings and lower emissions.
“Northport’s decision underscores the real-world readiness of the Proton e.MAS 7,” said Mr. Zhang Qiang, CEO of PRO-NET. “This partnership reflects a mutual commitment to turning green mobility from aspiration into action, proving that electric vehicles are not just future concepts, but present-day solutions.”
With this deployment, Northport strengthens its Green Port initiatives—demonstrating a clear alignment with Malaysia’s broader carbon reduction ambitions. The shift also highlights the port’s support for homegrown innovation, reinforcing Proton’s position as a key player in the country’s industrial and environmental development.
“At Northport, sustainability is not a buzzword—it’s a guiding principle,” said Fakhrul Azhar Tajudin, Northport’s CEO. “The Proton e.MAS 7 integrates performance, safety, and technology in a way that supports our demanding operational needs while promoting our ESG values.”
The e.MAS 7, Proton’s first fully electric SUV, is engineered for both personal and commercial use. Its fast-charging capability, modern digital connectivity, and substantial driving range make it a versatile choice for businesses looking to electrify their fleets without compromising functionality.
As Malaysian companies intensify efforts to meet national environmental targets, Northport’s pioneering initiative sets a benchmark for others seeking to align profitability with planet-friendly practices. This milestone not only paves the way for broader EV adoption in industrial settings, but also signals a shift in how organizations view electric mobility—not as an option, but as the new standard.
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