Sime Darby Auto ConneXion-Ford (Auto ConneXion) continues to assert its leadership in the automotive industry with a remarkable 2024 performance. Marked by robust sales, strategic expansion, and industry accolades, the company’s steadfast focus on customer satisfaction, innovation, and service excellence has solidified its position in the Malaysian market.
Auto ConneXion sustained its strong sales momentum throughout 2024, underscoring the Malaysian market’s confidence in Ford’s engineering, technology, and reliability. Two standout product launches—the limited-edition Ford Ranger StormTrak and the XLT Plus Special Edition—garnered strong consumer interest and reaffirmed Ford’s appeal as a trusted pickup truck brand.
With a commitment to accessibility and customer convenience, Auto ConneXion accelerated its network expansion with the opening of nine new showrooms and upgraded facilities across Malaysia. Noteworthy additions include the expansive 3S showroom in Penang—the largest of its kind—along with upgraded locations in Seremban, Kuala Terengganu, Klang, Kuala Lumpur, and Sibu, each refreshed to Ford Signature standards.
In East Malaysia, Auto ConneXion responded to regional needs with dedicated 2S service-only centres in Kapit and Mukah, reinforcing its commitment to after-sales service in underserved areas.
Looking ahead to 2025, the brand is set to open two new 3S centres in Johor and Kuala Lumpur, while upgrading existing facilities such as ALV Auto World and Trio Mantap Kajang. The continuous enhancement of these touchpoints reflects the brand’s long-term investment in improving customer experiences.
Enhancing its customer engagement, Auto ConneXion rolled out the Ford Guest Experience digital platform across key locations including Ara Damansara, Petaling Jaya, Kuching, and Penang. This digital transformation ensures seamless, efficient service while maintaining Ford’s global standards. New locations—such as Supreme Priority Kluang, Sing Kwung Melaka, and Boston Auto Kota Kinabalu—are slated to follow suit by mid-2025.
Auto ConneXion’s accomplishments in 2024 were underscored by a series of prestigious awards. The Ford Ranger Platinum won both the People’s Choice Award and Best Pickup Truck of the Year at the MARii Car of the Year Awards, while the Ranger Raptor Bi-Turbo Diesel earned the Pick-up Truck of the Year title from the Allianz DSF.my Vehicle of the Year Awards.
Additionally, Ford’s excellence was recognised by the Carlist.my & WapCar.my 2024 People’s Choice Awards, where the Ford Ranger clinched the Best Pickup Truck title. These wins not only highlight the vehicles’ performance and craftsmanship but also affirm Ford’s dominance in the pickup segment.
Operational achievements were also acknowledged. Auto ConneXion received the 2024 President’s Award for Dealer NPS and the President’s Award for Parts Purchase at the Ford Asia Pacific Distribution Market Awards Night, recognizing the brand’s focus on customer service and operational efficiency.
Adding to its accolades, Auto ConneXion was one of only six global recipients of Ford Motor Company’s “Salute to Dealers” Award, celebrating its impactful contributions to community improvement initiatives.
Jeffrey Gan, Managing Director of Southeast Asia for Sime Motors, reflected on the year: “2024 has been a significant year for Auto ConneXion. Our milestones—backed by customer satisfaction, awards, and continued network expansion—highlight our dedication to excellence and long-term market presence.”
Echoing the sentiment, Turse Zuhair, Managing Director of Auto ConneXion, added: “Our achievements are a testament to the trust customers place in us. We’re driven by our team’s expertise and our unwavering focus on innovation and customer satisfaction. We’re excited to carry this momentum into 2025.”
With a clear strategic vision, Auto ConneXion is poised to elevate the Ford ownership experience even further in 2025. As Malaysia’s number one pickup truck brand, Ford—under Auto ConneXion’s stewardship—is set to maintain its leadership through continuous innovation, upgraded services, and customer-first initiatives.
For the latest updates, customers can visit www.sdacford.com.my or follow Ford Malaysia on Facebook, Instagram, X or YouTube to stay updated on the latest news and announcements.
