Sime Motors has partnered with CompAsia, Southeast Asia’s foremost provider of device circularity solutions, to tackle the escalating issue of electronic waste (e-waste). This strategic collaboration underscores both companies’ commitment to environmental responsibility, promoting sustainable practices across their operations in Malaysia, Thailand, Singapore, and Indonesia.
The partnership introduces a comprehensive solution for customers and employees to responsibly dispose of old electronic devices. Through a convenient trade-in program, participants can exchange their used gadgets for cash or receive discounts on new purchases. This initiative not only reduces e-waste but also raises awareness about the importance of extending the life cycle of electronic devices, encouraging customers to consider refurbished options.
Jeffrey Gan, Managing Director of Sime Motors Southeast Asia, emphasized the importance of the partnership, stating, “The collaboration with CompAsia offers a hassle-free experience for our employees and customers to responsibly dispose of old devices while actively promoting the circular economy across Southeast Asia. As e-waste continues to rise at an alarming rate, we are committed to driving positive change.”
George Hashim, Chief Strategy Officer of CompAsia, echoed this sentiment by highlighting Sime Motors’ strong regional presence and influence. He said, “Sime Motors is one of the most established brands in Southeast Asia, and we are honored to work together towards a greener, more connected future. Our innovative approach to device life cycle management, combined with Sime Motors’ leadership, can significantly inspire consumers to make sustainable choices.”
Building on its environmental stewardship, Sime Motors is committed to several future initiatives aimed at further reducing e-waste. These include corporate social responsibility (CSR) projects, device trade-in programs, and awareness campaigns that emphasize responsible electronic disposal. As part of their CSR efforts, decommissioned devices that meet quality standards will be donated to underserved communities in Malaysia, extending their usefulness and contributing to a robust circular economy.
With this partnership, Sime Motors and CompAsia are making strides to mitigate the environmental impact of e-waste by empowering consumers and employees to adopt sustainable practices. Through collective efforts, they aim to foster a culture of responsibility that benefits both the planet and the community.
