Proton New Energy Technology (PRO-NET) has announced its pivotal role as the main sponsor of the ASEAN Unity Drive 2025. This groundbreaking initiative aims to accelerate the adoption of electric vehicles (EVs) across ASEAN, showcasing Malaysia’s first national electric vehicle, the Proton e.MAS 7, alongside the popular Proton X50 and X70 models. The event will see these vehicles traverse nine ASEAN nations, reinforcing Proton’s commitment to sustainable mobility and regional collaboration.

The ASEAN Unity Drive 2025 was officially flagged off on March 20, 2025, at Menara MITI, Kuala Lumpur. The ceremony was graced by YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI); YBhg Datuk Dr Aminar Rashid, Chairman of MARii; YBrs. En Azrul Reza Aziz, CEO of MARii; Tan Sri Syed Faisal Albar, Chairman of PROTON; and Roslan Abdullah, Deputy CEO of PROTON.

Aligned with Malaysia’s national EV agenda, the ASEAN Unity Drive 2025 serves as a catalyst for strengthening partnerships between PRO-NET and key stakeholders, including MITI and the Malaysia Automotive, Robotics, and IoT Institute (MARii). By leading this initiative, PRO-NET positions itself at the forefront of advancing EV adoption throughout the region.

“Being part of the ASEAN Unity Drive 2025 is a proud milestone for PRO-NET as we lead the transition to electric mobility,” said Mr. Zhang Qiang, Chief Executive Officer of PRO-NET. “Following the success of the e.MAS 7 Tour, this event provides an ideal opportunity for the e.MAS 7 to showcase its capabilities on an international stage. Through our collaboration with MARii and support for the ASEAN Chairmanship, PRO-NET reaffirms its commitment to sustainable mobility.”

Mr. Zhang further emphasized the importance of the Proton e.MAS 7, describing it as a symbol of the company’s vision for reliable and practical green mobility. Acknowledged by Prime Minister Datuk Seri Anwar Ibrahim as the official car for the ASEAN Chairmanship, the e.MAS 7 will spearhead this remarkable journey, solidifying Proton’s role in the region’s EV transformation.

The ASEAN Unity Drive 2025 will take place from April 16 to May 8, 2025, covering two distinct routes:

  • North Route: Hanoi (Vietnam) → Vientiane (Laos) → Phnom Penh (Cambodia) → Bangkok (Thailand) → Georgetown (Penang) → Kuala Lumpur (Malaysia)
  • South Route: Manila (Philippines) → Sabah (Malaysia) → Bandar Seri Begawan (Brunei) → Sarawak (Malaysia) → Jakarta (Indonesia) → Singapore → Kuala Lumpur (Malaysia)

The ambitious drive will test the Proton e.MAS 7’s real-world performance, efficiency, and versatility across diverse terrains and climates. As the official car for the ASEAN Chairmanship, the e.MAS 7’s journey symbolizes more than just a drive—it represents a movement toward sustainable, eco-friendly mobility in Southeast Asia.

PRO-NET’s sponsorship of the ASEAN Unity Drive 2025 exemplifies its dedication to transforming transportation in ASEAN through innovation and collaboration. As the journey unfolds, the Proton e.MAS 7 will not only showcase its technological prowess but also demonstrate the company’s commitment to a greener, more sustainable future.

Stay updated with the latest developments from the ASEAN Unity Drive 2025 by following Proton e.MAS on Facebook (Proton e.MAS Cars) and Instagram (@protonemasofficial).