Proton New Energy Technology (PRO-NET) has raised the bar for electric vehicles (EVs) in Malaysia by successfully completing its first-ever live EV journey with the Proton e.MAS 7 Prime. The groundbreaking test showcased the car’s exceptional long-distance efficiency, covering an impressive 352 km on a single charge. This achievement sets a new benchmark in Malaysia’s rapidly evolving EV landscape.

The ambitious journey began at the Proton Centre of Excellence (COE) and took drivers from Shah Alam to Melaka and Port Dickson before returning to the starting point. Along the way, the car made scheduled stops at Seremban R&R and a Proton e.MAS dealership in Melaka. The trip encompassed a mix of highway driving, city traffic, and diverse road conditions, offering a realistic glimpse into everyday EV ownership.

Remarkably, the Proton e.MAS 7 Prime surpassed its official WLTP-certified range of 345 km, reaching 352 km with 43 km of range remaining. This brings the total estimated range to 395 km—a remarkable feat that highlights the car’s battery efficiency and long-distance capabilities.

In a pioneering move, PRO-NET streamed the entire journey live, offering viewers a transparent and unfiltered look at the car’s performance. During the broadcast, Pn Salawati Mohd Yusoff, Chief Branding Officer of PRO-NET, joined product experts and EV mobility thought leaders to discuss key aspects of EV ownership, including charging infrastructure, battery management, and the latest in EV technology.

“This journey proves that an EV can seamlessly fit into any lifestyle—whether commuting to work, managing daily errands, running a small business, or embarking on long trips,” said Pn Salawati. “While range anxiety remains a common concern, this test drive demonstrated just how far the Proton e.MAS 7 can go, delivering the same confidence as a conventional car.”

According to Mr. Zhang Qiang, CEO of PRO-NET, this live journey reflects the brand’s commitment to transparency and innovation in EV mobility. The Proton e.MAS 7 Prime is designed to deliver practicality and comfort for long-distance travel, while maintaining daily usability. Key features like adaptive cruise control and an intuitive infotainment system enhance both safety and comfort, making EV adoption a seamless transition for Malaysian drivers.

Designed specifically for Malaysian driving conditions, the e.MAS 7 Prime’s energy management system maximizes efficiency without sacrificing performance. This commitment to local relevance and reliability has resonated with consumers, with over 1,000 units delivered to date—a major milestone for the brand.

With the festive season approaching, Proton is making it easier than ever to experience electric mobility. Customers who reserve the e.MAS 7 Prime now can enjoy a smooth and worry-free balik kampung journey with timely delivery. To celebrate, Proton is hosting the Raya Ikonik celebration at dealerships on March 15 and 16, offering exclusive deals and exciting activities.

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