PRO-NET and Proton e.MAS 7 Bring Festive Joy to Children

PRO-NET recently hosted Syawal Ikonik with Proton e.MAS 7, a heartfelt initiative that embraced the true spirit of giving and togetherness. This special event saw a convoy of 10 Proton e.MAS 7 EVs embark on a memorable journey with 40 children from Madrasatul Quran Yaakubiyah, USJ 1, creating an unforgettable Raya experience.

The day began with the children being chauffeured in PROTON’s first electric vehicle (EV), the e.MAS 7, to Jakel Mall Shah Alam, where they were treated to a festive shopping experience. Each child received a complete set of Baju Raya, including a sampin and songkok, ensuring they had brand-new outfits for the upcoming Aidilfitri celebrations.

This initiative, supported by Proton e.MAS dealers, reflects PRO-NET’s dedication to fostering genuine connections within the community. It was more than just a shopping trip—it was an opportunity to bring joy, excitement, and a sense of belonging to children during this festive season.

After the shopping spree, the fleet of e.MAS 7 EVs transported the children to PROTON’s Centre of Excellence (COE), where they spent an evening filled with warmth and camaraderie. They interacted with PROTON’s management and dealer representatives, sharing stories and laughter before breaking fast together.

The event concluded with each child receiving Duit Raya, a small yet meaningful gesture that reinforced the spirit of Syawal—generosity, unity, and gratitude.

Speaking about the initiative, Pn. Salawati Mohd Yusoff, Chief Branding Officer of PRO-NET, emphasized the importance of meaningful connections beyond technology.

“Syawal Ikonik is not just about giving—it’s about coming together and making meaningful connections. At PRO-NET, we believe progress isn’t just measured in technology but in the impact we create in our communities. Sharing this moment with the children of Madrasatul Quran Yaakubiyah is truly special, and we are grateful to be a part of their Raya celebration.”

The Proton e.MAS 7 fleet was more than just a symbol of innovation and sustainability; it represented compassion, inclusivity, and unity. PRO-NET remains committed to driving positive change through both technological advancements and community-driven initiatives.