Mercedes-Benz has once again set the bar for automotive innovation and luxury with the launch of the all-new CLA. Unveiled against the breathtaking backdrop of Rome’s iconic Villa Miani, this stunning vehicle marks the beginning of a new chapter for the brand. The choice of Rome as the launch venue was no coincidence—its timeless elegance and progressive vision perfectly mirrored the essence of the new CLA.
The star-studded event brought together a diverse collective of creative talents and influential brand ambassadors. Cultural tastemakers such as Romeo Beckham, Camilla Cabello, Lucien Laviscount, Central Cee, SOMI, ASAP Nast, Peyton List, Jacob Bertrand, Will.i.am, Ice Spice, Colm Dillane, Gustaf Westman, and many others gathered to celebrate the grand reveal. Guests were treated to a mesmerizing live performance by South African singing sensation Tyla, adding to the vibrant and luxurious atmosphere.
One of the most exciting announcements of the night was the launch of the “Class of Creators” initiative. This creative collaboration will see the all-new CLA inspire a series of unique artistic projects throughout the year. Cultural innovators such as Ice Spice, Gustaf Westman, Colm Dillane (KidSuper), League of Legends, and Hot Wheels will each unveil bespoke art pieces that embody both their signature style and Mercedes-Benz DNA.
The new CLA represents the pinnacle of automotive luxury and technology. With groundbreaking features like the proprietary Mercedes-Benz Operating System (MB.OS), it offers an intuitive, AI-driven interface that seamlessly integrates technologies from both Microsoft and Google. Additionally, the CLA’s all-electric version boasts an impressive 800-volt electric architecture, allowing for rapid charging and an extended range of up to 792 km. 
The design is equally remarkable, highlighted by the illuminated radiator grille and signature star-shaped daytime running lights. Inside, the floating MBUX Superscreen spans the dashboard, enhancing both aesthetics and functionality. Inspired by the concept of a Zen garden, the interior is meticulously crafted to provide a sense of calm and focus. 
In a bold step towards sustainability, the all-new electric CLA has achieved a 40% reduction in its carbon footprint compared to its predecessor. Recycled materials are used extensively, from the thermoplastics to the seat fabrics and floor coverings, demonstrating Mercedes-Benz’s commitment to eco-conscious luxury. 
The all-new CLA embodies the relentless pursuit of perfection that defines Mercedes-Benz. As it leads the way into a new era of sustainable, intelligent, and luxurious vehicles, the CLA stands as a symbol of the brand’s unwavering commitment to innovation. 
