Atiara Johan Group Expands into EV Market with New e.MAS Outlets

Atiara Johan Group, an authorized Proton dealer, has taken a significant step into the electric vehicle (EV) market by establishing AJG Mobility Sdn Bhd (AJG Mobility). This new subsidiary will focus on selling and servicing Proton’s electric vehicles under the e.MAS brand.

As part of this strategic move, AJG Mobility has recently opened two new e.MAS outlets. One is integrated with the existing Proton 3S Centre in Puncak Jalil, while the other is a standalone e.MAS Brand Centre located in Bandar Puchong Jaya. These strategically positioned outlets aim to serve customers from Puchong, Puncak Jalil, and nearby areas such as Bukit Jalil and Seri Kembangan.

The new e.MAS outlets are designed with a modern and spacious layout, featuring contemporary aesthetics and an interactive digital screen where visitors can explore the specifications of Proton’s EV models and learn about the brand’s advanced EV technology. To enhance the customer experience, dedicated sales specialists are available to guide potential buyers through the EV ownership journey and address any questions related to EV maintenance. Visitors also have the opportunity to test drive the vehicles to experience their performance firsthand.

Eric Moo, Group CEO of Atiara Johan, emphasized the benefits of purchasing cars from the new e.MAS centres, highlighting the integration with the group’s cutting-edge 3S service facilities.

“Both our Puchong Brand Centre and Seri Kembangan 3S Centre are fully equipped with two service bays and a dedicated parts centre to meet customers’ servicing needs. Our highly trained technicians and foremen are committed to delivering top-notch service,” he stated.

With a proven track record of six years in serving Proton customers, Atiara Johan Group remains committed to providing outstanding customer service and a seamless EV ownership experience.