Sime Darby Auto ConneXion-Ford (SDAC-Ford) recently bolstered its presence in East Malaysia with the expansion of its dealer network in Sabah and Sarawak. This strategic move aligns with the company’s commitment to providing accessible, high-quality products and services to its growing customer base in the region.
With the addition of two new service-only facilities in underserved areas, Kapit and Mukah, SDAC-Ford now operates 11 dealerships across East Malaysia. These include full-service dealerships in Kuching, Sibu, Miri, Bintulu, Kota Samarahan, Kota Kinabalu, Sandakan, and Tawau, alongside the new service centers in Kapit and Mukah. This comprehensive network ensures that Ford customers in both urban and rural areas can access convenient and reliable services.
As part of this expansion, the Sibu showroom managed by Ngu Brothers underwent a significant upgrade. The revamped 6,135-square-foot facility features a modern design, enhanced amenities, and customer lounges, embodying Ford’s corporate identity and dedication to delivering premium customer experiences. The upgraded showroom also provides an elevated display area for Ford vehicles, reflecting SDAC-Ford’s high standards of service and customer care.
Turse Zuhair, Managing Director of SDAC, emphasized the importance of East Malaysia as a growing market for the company. “East Malaysia continues to show strong demand, and this network expansion reflects our commitment to meeting the needs of our growing customer base. By strategically locating our dealerships and service centers, we aim to deliver world-class experiences not only in key cities but also in underserved regions like Kapit and Mukah.”
In addition to expanding its physical presence, SDAC-Ford focuses on aftersales care through the availability of Ford Motorcraft Genuine Parts at all authorized dealerships in East Malaysia. These competitively priced parts, designed for safety, performance, and durability, come with a Ford warranty and meet global quality standards. This initiative ensures optimal vehicle performance and peace of mind for Ford owners.
To further enhance the ownership experience, SDAC-Ford is offering savings of up to RM8,000 or a 5-Year Ford Blue Oval Service Plan, along with additional savings of up to RM2,000. These benefits allow customers to enjoy top-notch services and access high-quality genuine parts.
Sime Darby Auto ConneXion-Ford remains committed to setting new benchmarks in customer care while continuing to explore opportunities for network expansion. By doing so, the company aims to provide a seamless, reliable, and rewarding ownership experience for customers in East Malaysia.
For more information, visit Ford Malaysia or follow Ford Malaysia on Facebook, Instagram, Twitter, and YouTube. For inquiries, contact the Customer Care line at 1300-383-181.
