Proton’s award-winning sedan, the Proton S70, has found a new admirer in Janice Chian Yan Tong, the newly crowned Miss Asia (Southeast Asia) 2024. The 24-year-old Ipoh native triumphed over 16 other finalists to claim the prestigious title and was recently presented with her grand prize—an elegant and feature-packed Proton S70—at the company’s Centre of Excellence (COE) headquarters.
Much like the car she now owns, Janice exemplifies excellence, ambition, and a champion’s spirit—qualities that mirror the essence of the Proton S70. “Proton is honored to award the winner of Miss Asia (Southeast Asia) 2024 with the Proton S70. This pageant represents confidence, ambition, and excellence—values that align with our own corporate philosophy. As Malaysia’s best-selling C-segment sedan, the Proton S70 is the ideal vehicle for individuals who aspire to greater heights,” said Roslan Abdullah, Deputy Chief Executive Officer of Proton.
After getting behind the wheel of her new ride, Janice was quick to praise its refined design, smooth handling, and cutting-edge features. “The Proton S70 delivers everything I could ask for—impressive power, sophisticated style, advanced technology, and top-notch safety. It’s a standout sedan in every way,” she shared.
Designed for those with high aspirations, the Proton S70 offers C-segment quality at a B-segment price. Powered by a 1.5L turbocharged engine generating 150PS and 226Nm of torque, paired with a 7-speed dual-clutch transmission, the S70 provides a thrilling yet efficient drive. Its enhanced ride comfort, vibration-absorbing technology, and responsive handling ensure a premium driving experience. 
Available in Executive, Premium, Flagship, and Flagship X variants, the S70 boasts stylish LED headlamps, 17-inch alloy wheels, a sunroof, and a signature rear taillight bar. Inside, the refined cabin features leatherette seats, a power-adjustable driver’s seat, and rear air vents for superior comfort. Connectivity and convenience are at the forefront, with remote access via the Proton Link App and voice command functionality through the “Hi Proton” system on the Flagship & Flagship X variants. 
Safety remains a priority, as the S70 holds a 5-Star ASEAN NCAP rating, equipped with six SRS airbags, 13 Level 2 ADAS features—including Autonomous Emergency Braking (AEB), Intelligent Cruise Control, and Lane Change Assist—along with a 360-degree 3D camera and a Tyre Pressure Monitoring System (TPMS).
The Proton S70 has earned multiple accolades, reinforcing its reputation as a top-tier compact sedan. Notable awards include:
- CarSifu Editors’ Choice Awards 2024 – ICE Car of the Year & Best Value Sedan (below RM100k)
- Carlist.my & WapCar.my People’s Choice COTY 2024 – Best Compact Sedan
- Allianz DSF.my Vehicle of the Year 2024 – Sedan of the Year
- Rider ATH Car of the Year Award 2024 – Sedan of the Year
- Malaysia Car of the Year 2024 (MARii) – Best Value for Money Car
These prestigious recognitions highlight the S70’s exceptional performance, advanced technology, and affordability, making it a standout choice in its segment.
For those looking to own a Proton, the brand is currently offering exclusive rebate promotions on selected models, with savings of up to RM9,000. Customers can enjoy significant discounts on the following vehicles:
- Proton S70 – Up to RM8,130 with Aerokit
- Proton X50 – Up to RM9,000
- Proton X70 – Up to RM9,000
- Proton X90 – Up to RM7,000
- Proton Saga, Iriz & Persona – Up to RM1,000
This limited-time promotion allows customers to experience Proton’s innovative design, advanced safety, and superior performance at unbeatable prices. Interested buyers can visit their nearest Proton showroom or contact an authorized dealer for more details.
For more information on the Proton S70, visit Proton’s official website or head to your nearest dealership today.
