Mercedes-Benz Malaysia has elevated the luxury automotive landscape with the launch of the Mercedes-Maybach EQS 680 SUV—the first all-electric model from the prestigious Maybach brand. Seamlessly blending cutting-edge electromobility with the pinnacle of opulence, this groundbreaking SUV sets a new benchmark for all-electric luxury vehicles in Malaysia. True to Wilhelm Maybach’s philosophy, “What is good must also be beautiful,” the EQS 680 SUV embodies sophistication, innovation, and elegance in every detail.

From the moment one steps inside, the Mercedes-Maybach EQS SUV offers an unparalleled sensory experience. Every element is meticulously crafted to evoke exclusivity, from ambient lighting and exquisite materials to a refined fragrance and whisper-quiet driving comfort. Even in the electric era, Mercedes-Maybach remains synonymous with “sophisticated luxury,” where refinement, beauty, and innovation come together to create a uniquely desirable experience.

The design of the EQS 680 SUV carries Maybach’s unmistakable signature. The iconic Mercedes-Benz star proudly sits atop the hood, while the front grille features a striking black panel adorned with vertical chrome trim strips, creating a sense of depth and prestige. A continuous light strip integrates seamlessly with DIGITAL LIGHT technology, which welcomes passengers with a stunning light display. The vehicle also projects the Maybach emblem onto the ground as a bespoke greeting.

Viewed from the side, elegant chrome accents on the windows and B-pillars highlight the rear seating area’s spaciousness, while Maybach emblems on the D-pillars reinforce its exclusivity. The SUV rolls on distinctive 21-inch Maybach multi-spoke wheels, complemented by illuminated running boards and a signature two-tone paint finish, available in five exquisite color combinations.

For those seeking an even more distinctive look, the optional Night Series package enhances the exterior with dark chrome finishes, Maybach rose gold accents, and striking 7-spoke alloy wheels, ensuring a refined yet progressive aesthetic.

Inside, the EQS 680 SUV embodies Maybach’s philosophy: “What is good must also be beautiful.” The expansive MBUX Hyperscreen dominates the dashboard, featuring deep-blue Maybach-specific animations and an elegantly designed instrument cluster. The infotainment system, tailored for both front and rear passengers, offers seamless connectivity through two 11.6-inch displays and an MBUX rear tablet.

Premium materials define the cabin, with options like MANUFAKTUR open-pore walnut and piano lacquer black trims. The exclusive Nappa leather upholstery, available in colors such as espresso brown/balao brown pearl or crystal white/silver grey pearl, is sourced through sustainable processing, ensuring luxury with a conscience.

Maybach’s signature elements extend throughout the cabin, appearing on the stainless-steel pedals, headrest cushions, and illuminated door sills. The wood/leather multifunction steering wheel with galvanised gearshift paddles further enhances the sense of prestige.

Designed with rear-seat passengers in mind, the EQS 680 SUV offers Executive seats with ventilation, massage functionality, neck and shoulder heating, and a calf massage feature. The Chauffeur Package provides additional comfort, allowing the front passenger seat to move forward when the rear passenger reclines. Advanced features like ENERGIZING COMFORT programs, folding tables, a refrigerated compartment for champagne bottles, and adaptive rear lighting transform the rear cabin into a luxurious sanctuary.

Ambient lighting, featuring 253 individually controllable LEDs in 64 customizable colors—including Maybach’s exclusive Rose Gold White and Amethyst Glow—adds to the immersive experience. The Burmester® 4D surround sound system with Dolby Atmos® further enhances the cabin’s acoustics, while an intelligent air filtration system ensures optimal air quality.

The Mercedes-Maybach EQS SUV offers an unparalleled driving experience. The AIRMATIC air suspension with continuously adjustable damping ensures a supremely smooth ride, while rear-axle steering enhances maneuverability. A newly developed Disconnect Unit (DCU) improves efficiency by automatically disengaging the front motor when not needed.

The signature MAYBACH driving mode replaces the traditional comfort setting, optimizing ride quality for rear-seat passengers by minimizing body movements. Additional driving modes include ECO, SPORT, OFFROAD, and INDIVIDUAL, providing versatility for different terrains and driving styles. The Driving Assistance Package Plus offers advanced safety features such as Active Distance Assist DISTRONIC, Active Steering Assist, and Active Blind Spot Assist.

Mercedes-Maybach is committed to sustainability, incorporating eco-friendly materials without compromising on quality. The EQS 680 SUV features Econyl carpets made from recycled nylon, secondary steel, and upcycled aluminum. Additionally, its leather upholstery is tanned using vegetable-based agents, including coffee bean shells, significantly reducing environmental impact. The production of the vehicle and its battery at the Mercedes-Benz plant in Alabama is entirely carbon-neutral, further aligning with Maybach’s commitment to responsible luxury.

From the grandeur of the 1930s Zeppelin models to today’s cutting-edge sedans, Maybach has long been the pinnacle of automotive luxury. With the introduction of the Mercedes-Maybach EQS 680 SUV, the brand ushers in a new era—one where innovation and tradition merge to create an electric masterpiece. This SUV not only redefines the boundaries of luxury but also exemplifies a future-forward approach to sustainable mobility.

The all-new Mercedes-Maybach EQS 680 SUV is priced from RM 1,088,888.00 (including 10% ST) for Peninsular Malaysia, on-the-road and without insurance. Customers can personalize their vehicle through the Mercedes-Benz car configurator at https://mb4.me/maybach-eqs-suv.