Proton is set to dazzle visitors at the Kuala Lumpur International Mobility Show (KLIMS) 2024, happening from December 5 to 11 at the Malaysia International Trade and Exhibition Centre (MITEC). The Malaysian automaker will showcase an impressive array of vehicles, headlined by the Proton e.MAS 7—the first electric vehicle (EV) from a Malaysian brand.

The Proton stand will also feature the Proton S70 R3 race car, the Proton X50 Sport Edition (SE) concept, and popular current models like the 2024 Proton X50, 2025 Proton X70, Proton X90, Proton S70, and Proton Saga.

The highlight of Proton’s lineup is the final preview of the Proton e.MAS 7, a C-segment electric SUV developed in collaboration with Geely. Available in Prime and Premium trims, the e.MAS 7 boasts spacious interiors, cutting-edge safety features, and Advanced Driver Assistance Systems (ADAS) Level 2. This marks a significant milestone in Proton’s journey to becoming a global automotive brand, much like how the Proton X70 made its debut at KLIMS 2018 as the company’s first SUV.

Adding to the excitement are two performance-oriented models.

  • Proton S70 R3: Fresh from its race debut at the Sepang 1000km on November 23, this race-ready sedan will be showcased exactly as it completed the endurance race. Fans can meet the R3 drivers during the weekend for Q&A sessions and photo opportunities.
  • Proton X50 SE Concept: A design study exploring the sporty potential of Proton’s best-selling SUV, this concept is set to gauge public interest, potentially influencing future production models.

Visitors to the Proton booth can enjoy celebrity appearances, interactive digital activities like a captivating 3D LED show, and exclusive event-only deals. Highlights include:

  • A RM500 service voucher and rebates of up to RM2,000 on selected models.
  • Continuation of the Year-End Proton Vaganza promotion, offering rebates of up to RM7,000 and free two-year servicing on selected models for additional value.

For more details, visit Proton’s website or head to the nearest Proton outlet.