In a world teeming with visual narratives, Volkswagen Passenger Cars Malaysia (VPCM) and Fujifilm Malaysia have joined forces to inspire photographers nationwide to showcase their talent. The Volkswagen Shutter Stories, powered by Fujifilm Malaysia, invites Malaysians and residents aged 18 and above to capture the spirit of both brands in a celebration of creativity and innovation.
Running until 5th January 2025, the contest encourages participants to submit one photo for each of the five themes embodying the essence of Volkswagen: VW Love, VW Adventure, VW Motion, VW People, and VW Colours & Life. At least two out of five entries must feature a Volkswagen model.
The stakes are high, with the Grand Prize winner securing a one-year retainer contract as Volkswagen’s official photographer in Malaysia. The winner will also receive a Fujifilm camera and lens set valued at up to RM7,000. Additionally, Fujifilm users can win an extra RM3,000 voucher. To top it off, the Grand Prize includes a coveted mentorship program with renowned automotive photographer Aaron Lee.
Two runners-up will receive the latest Fujifilm instax Mini 99 with film (worth RM1,200) and the Fujifilm instax Pal (worth RM588), along with exclusive Volkswagen merchandise and extended test drives. Meanwhile, the People’s Choice Award, determined through public voting on social media, will reward one winner with a collection of exclusive Volkswagen merchandise.
The competition’s finalists will be evaluated by a panel comprising representatives from VPCM, Fujifilm Malaysia, and Aaron Lee. The winners will be announced during a special event next year.
“Volkswagen is an iconic and beloved brand—not just for its owners but for everyone who appreciates the joy and emotional connection our cars provide. This photo competition aims to capture the love, beauty, and adventure that define our brand,” said Denyu Bostandzhiev, Managing Director of VPCM and an avid photography enthusiast.
Adding to the excitement, Kensuke Aragane, Managing Director of Fujifilm Malaysia, shared: “This collaboration perfectly combines innovation, creativity, and automotive excellence. We’re excited to see how participants use photography to tell Volkswagen’s story. With prizes like state-of-the-art Fujifilm cameras, expert mentorship, and opportunities to work with Volkswagen, this is a golden chance for photography enthusiasts to shine.”
Don’t miss this opportunity to showcase your photography skills and join an extraordinary journey that celebrates creativity, storytelling, and passion.
For more information, visit the contest website HERE. 
