Global sports brand PUMA has announced a landmark partnership with the Aston Martin Aramco Formula One® Team, establishing itself as the Official Sportswear, Athleisure, and Technical Gear Partner starting with the 2025 Formula One® season. This long-term alliance is designed to bring high-performance innovation and style to both the track and fans worldwide, creating a fresh chapter for both iconic brands.
In their shared pursuit of excellence, PUMA will outfit Aston Martin Aramco’s drivers and team members with advanced racewear and footwear engineered for top-tier performance. Known for pushing boundaries in sports and lifestyle apparel, PUMA will enhance the team’s efforts in delivering optimal results on and off the circuit.
With over 75 years of experience, PUMA has left a powerful mark on the sports world, partnering with legendary athletes such as Usain Bolt, Pelé, Yaroslava Mahuchikh, and Armand “Mondo” Duplantis. Speed has always been PUMA’s signature strength, and since the 1980s, it has created motorsport performance gear for numerous Formula 1 champions. PUMA’s influence extends into pop culture as well, with collaborations featuring high-profile artists like Dua Lipa, Rihanna, and A$AP Rocky, whose designs blend sports and streetwear in unique ways.
The partnership with Aston Martin Aramco will also bring exclusive fan collections inspired by motorsport and high fashion. These limited-edition releases, set to launch globally in 2025, will give fans a chance to be part of the racing action through premium, street-inspired apparel. PUMA’s logo will be prominently featured on Aston Martin’s AMR25 car, which will debut in the 2025 season.
Lawrence Stroll, Executive Chairman of Aston Martin Aramco Formula One® Team, shared his enthusiasm, saying, “We’re thrilled to welcome PUMA to our family. This partnership highlights our shared commitment to innovation, speed, and precision—values that resonate with fans worldwide. Together, we’re redefining how fans can connect with our team, and we’re eager to see this collaboration come alive in 2025.”
Arne Freundt, CEO of PUMA, expressed similar excitement, noting, “Partnering with Aston Martin Aramco Formula One® Team represents a milestone in our longstanding motorsport history. Just like Aston Martin, PUMA is dedicated to advancing the sport with groundbreaking innovations. We look forward to supporting the team with high-performance racewear and inspiring fans with top-quality products and immersive motorsport experiences.”
