The BMW Shorties, Malaysia’s longest-running and most distinguished creative initiative by BMW Group Malaysia, has revealed the 10 finalists for its 2024 competition. Selected by a panel of esteemed judges from Malaysia’s creative industry, these finalists are now contenders for the Grand Prize—a RM80,000 production grant sponsored by BMW Group Malaysia.
Reflecting on the evolving journey of the BMW Shorties, Sashi Ambihaipahan, Director of Corporate Communications and Sustainability at BMW Group Malaysia, shared, “Last year’s theme, ‘EVOLVE,’ marked a turning point in how we celebrate local digital creators. This year, with the theme ‘PULSE,’ we’ve seen that momentum only intensify. With a record-breaking 152 submissions, it’s clear that Malaysia’s passion for digital content creation is stronger than ever, and we are thrilled to continue supporting and fostering this creativity through the BMW Shorties.”
Award-winning director and 2024 BMW Shorties judge Nadiah Hamzah commented on the powerful storytelling submitted this year: “Reviewing this year’s entries has been a rewarding experience. The theme ‘PULSE’ has truly resonated, capturing the drive that fuels each creator’s vision.”
Echoing this sentiment, fellow judge Tunku Mona Riza remarked, “This year’s submissions covered an impressive range of genres, each providing a unique take on the theme. From touching dramas to daring experimental pieces, the dedication and passion of the creators were palpable.”
To celebrate the 18th year of the BMW Shorties, the works of the 10 finalists will be showcased at an Awards Night on December 7th at REXKL, Kuala Lumpur. Beginning at 3:30 pm, attendees can view these remarkable projects and hear directly from the creators about their inspirations. Updates on the event will be shared through the BMW Shorties’ social media channels.
On the evening of December 7th, the BMW Shorties will crown its 18th Grand Prize Winner, who will receive the RM80,000 production grant. The finalists’ work is now available for public viewing and voting on the BMW Shorties’ website, where audiences can also vote for the People’s Choice Award until 6:00 PM on December 7, 2024.
For further information and event updates, visit the official BMW Shorties website at www.bmwshorties.com.my or the official BMW Shorties Facebook page at www.facebook.com/bmwshorties and Instagram page at www.instagram.com/bmwshorties.